Greenfield Online Completes Secondary Offering, Underwriters Exercise Overallotment Option

Greenfield Online Completes Secondary Offering, Underwriters Exercise Overallotment Option

WILTON, Conn., Dec. 10 /PRNewswire-FirstCall/ -- Greenfield Online, Inc. (NASDAQ:SRVY), a leading provider of Internet survey solutions to marketing research and consulting companies, reported that the company completed its secondary offering today, including the full amount of the shares subject to the Underwriters' overallotment option. In the transaction, Greenfield Online sold 4,500,000 common shares at $18.16 per share, with net proceeds of approximately $76.1 million after deducting underwriting discounts and commissions and estimated offering expenses; and selling stockholders sold an additional 2,400,000 common shares (including 900,000 shares that were sold pursuant to the Underwriters' overallotment option), with net proceeds of approximately $41.2 million after deducting underwriting discounts and commissions.

Lehman Brothers Inc. acted as the sole bookrunner of the offering, with Piper Jaffray & Co., Friedman, Billings, Ramsey & Co., Inc., Adams Harkness, Inc. and Pacific Growth Equities, LLC acting as co-managers. A copy of the final prospectus relating to the offering may be obtained from Lehman Brothers Inc., c/o ADP Financial Services, Integrated Distribution Services, 1155 Long Island Avenue, Edgewood, NY 11717, phone: 631-254-7106, fax: 631-254-7268.

A registration statement relating to this offering was filed with and declared effective by the Securities and Exchange Commission on December 6, 2004. The offering is being made solely by means of a prospectus. This press release shall not constitute an offer to sell or the solicitation of an offer to buy, nor shall there be any sale of these securities in any state or jurisdiction in which such offer, solicitation or sale would be unlawful prior to registration or qualification under the securities laws of any such state or jurisdiction.

About Greenfield Online

Greenfield Online, headquartered in Wilton, CT, is a leading independent provider of Internet survey solutions to the global marketing research industry. The company has built and actively manages the Greenfield Online panel, a 100% double opt-in Internet-based panel of over 3.4 million individuals residing in households containing an estimated 8.8 million people. This proprietary panel allows Greenfield to supply its clients with diverse, demographically representative survey research data. For more information visit http://www.greenfield.com/ .

Safe Harbor Statement

Certain statements in this press release constitute forward-looking statements for purposes of the safe harbor provisions under The Private Securities Litigation Reform Act of 1995. The forward-looking statements contained herein are based on the Company's current expectations but they involve a number of risks. Our actual results and the timing of events could differ materially from those anticipated in the forward-looking statements as a result of risks and uncertainties, which include, without limitation, risks detailed in our filings with the Securities and Exchange Commission available at http://www.sec.gov/ . You are urged to consider these factors carefully in evaluating the forward-looking statements herein and are cautioned not to place undue reliance on such forward-looking statements, which are qualified in their entirety by this cautionary statement. The forward-looking statements made herein speak only as of the date of this press release and the Company undertakes no obligation to publicly update such forward-looking statements to reflect subsequent events or circumstances.

Company Contact:
Cynthia Brockhoff
Vice President - Investor Relations
Greenfield Online
Ph: (203)-846-5772
Cbrockhoff@Greenfield.com

Agency Contact:
Denise Roche
646-536-7008
droche@theruthgroup.com


Source: Greenfield Online, Inc.

CONTACT: Cynthia Brockhoff, Vice President - Investor Relations,
Greenfield Online, +1-203-846-5772, Cbrockhoff@Greenfield.com; Agency Contact
- Denise Roche, +1-646-536-7008, droche@theruthgroup.com, for Greenfield
Online

Web site: http://www.greenfield.com/
http://www.sec.gov/


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