UpSNAP! Launches 'Scrooge-Buster' Free Mobile Comparison Shopping Search for Shopaholics

UpSNAP! Launches 'Scrooge-Buster' Free Mobile Comparison Shopping Search for Shopaholics

Holiday Shoppers on the go say 'bah humbug' to inflated prices

SAN FRANCISCO, Dec. 14 /PRNewswire/ -- UpSNAP! (TM), the leading provider of mobile search services, today announced "Scrooge Buster" a free instant shopping comparison service dedicated to the mobile consumer.

Shoppers simply send a text message with the product make and model, or type in the UPC code right from the barcode on the package. The service then instantly goes out to thousands of merchants and searches for the cheapest available alternative, as well as the major stores such as WalMart, Sears & CompUSA etc.

Consumers can compare prices without having to leave the store, and can even be automatically call connected to the merchant with the cheapest price to place the order by mobile phone. Best of all the service not only saves you time and money, but is absolutely free, save for any text messaging charges from your mobile operator.

"In the Internet world, we are all used to comparison shopping services, where cheaper prices are just a click away," said Tony Philipp, President and CEO of UpSNAP! "UpSNAP! now allows mobile consumers to search and connect with the cheapest merchants just by using a normal cellular phone. Our service works with over 160 million mobile consumers in the United States. Cheaper prices are now just a text and phone call away."

The "Scrooge Buster" service works by logging onto the web site at http://www.upsnap.com/ from your PC at home. A text message is then sent to the cell phone to activate the service. Consumers can now reply to this message with the model make and brand of a product to instantly receive free comparison shopping wherever they are in the United States. Consumers do not need an "Internet" phone or a browser, or any special settings or complicated software downloads. The U.S. accounts for more than 160 million mobile consumers and 2.5 billion mobile text messages sent each month, making the cell phone by far the most personal communication device for consumers and the most-coveted media platform for advertisers, according to the Mobile Marketing Association. UpSNAP! plans to introduce many new features, applications and enhanced services over the next several months.

About UpSNAP!

UpSNAP! is the leading provider of mobile search, which includes Free 411 and mobile comparison shopping. The company is dedicated to bridging the gap between the Internet and cell phones with real solutions that leverage the built-in SMS capabilities of the more than 160 million text-enabled cell phones in the U.S. UpSNAP!'s patent-pending technology combines unique wireless search, VoIP and natural language commands to deliver premium services to mobile phones. The company has headquarters in San Francisco, Calif. For more information about UpSNAP! visit http://www.upsnap.com/.


Source: UpSNAP!, Inc.

CONTACT: Richard Jones of UpSNAP, Inc., +1-415-561-6723, Fax:
+1-415-561-6726

Web site: http://www.upsnap.com/


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