Two Way TV and Zone4Play Mark UK First With Launch of Fixed Odds Channels on UK Cable

Two Way TV and Zone4Play Mark UK First With Launch of Fixed Odds Channels on UK Cable

LONDON, December 14/PRNewswire-FirstCall/ -- The interactive TV and mobile services specialist, Two Way TV, in
partnership with interactive gaming solutions specialist Zone4Play
(OTCBB:ZFPI), is set to launch two fixed odds interactive TV services across
the UK on the ntl and Telewest Broadband digital cable platforms in the New
Year.



The two interactive channels will be called The Winner Channel and The
Roulette Channel. The first will provide a range of fixed odds formats,
including Slots, Hi-lo, Keno and Dice and will also feature a headline
jackpot of GBP500,000 at launch. The Roulette Channel will include a range of
roulette-style games. The channels will provide digital cable viewers with
their first opportunity to take part in many popular instant win, fixed odds
games.



The new interactive channels will also offer viewers a customer loyalty
programme and a variety of 'special events'. Viewers will be given the
opportunity to accumulate loyalty points that can be exchanged for cash,
prizes and other rewards.



The addition of these two new channels will build on Two Way TV's
experience of running skill-based games channels on ntl and Telewest
Broadband. These have proven to be a substantial revenue earner for Two Way
TV.



The new channels are the result of a partnership between Two Way TV and
Zone4Play. Zone4Play is providing the technology platform for the channels
including: ZoneMAS(TM) and ZoneITS(TM) a multi-platform gaming back office
solution that enables the delivery of gaming applications on any platform.



Guy Templer, commercial director of Two Way TV, said: "We have been
running fantasy casino-style games for the last year and these have proved
remarkably popular, so creating real betting services is a natural extension
for us. Digital cable TV is virgin territory for these types of service and
we believe that there is significant unmet demand".



David Thatcher, Director of Television at ntl commented: "Two Way TV was
the first partner to launch premium interactive services on our platform and
these have been amongst our most popular services to date. We're delighted to
offer our customers more choice of interactive services at the start of a
year which will see regular enhancements to our overall digital TV service."



Eric Tveter, president and chief operating officer of Telewest Broadband,
added: "This is an exciting new genre of content for us and we're keen to
give our viewers cutting edge interactivity. Together with Two Way TV and ntl
we are making maximum use of the 'always on' connection and the multiplayer
capability of cable set top boxes."



Two Way TV and Zone4Play have been working together on a number of
projects for over two years. Idan Miller, SVP of Marketing and Sales at
Zone4Play noted, "interactive betting has proven to be the most successful
genre of applications on iTV in the UK and internationally. As well as a
first for UK Cable, this also marks Zone4Play's first deployment of our end
to end technology platform in the UK."



The two companies already run the "play4fun casino service", currently on
ntl and Telewest within the Two Way TV Games Channel. This service offers
viewers fantasy versions of Video Poker, Roulette, Baccarat, Blackjack and
Sic Bo.



About Two Way TV



Two Way TV offers broadcasters and programme-makers the widest range of
enhanced, mobile, and interactive TV products and services available in the
world. From award-winning creative and pre-production services through to
interactive software solutions, Two Way TV's clients include the biggest
interactive broadcasters today.



Successes include BBCi's Test The Nation (where 26% joined in via their
remote) and Antiques Roadshow, Channel 4's Celebrity Big Brother, Big Brother
2, 3, 4 & 5 and quiz show 15 to 1, Sky Sports' Beat The Pundits and numerous
formats and services for ITV, Flextech Television, Cartoon Network, GoPlayTV
and others.



Its widely-deployed Ark(TM) system enables viewers to join in live with
their favourite programmes. They can answer questions, cast votes or predict
what's about to happen on-screen. In the UK Ark has been licensed to the BBC,
Sky Sports, Channel 4, Flextech, Turner, Discovery, MTV, Ascent Media, ntl,
Telewest Broadband and many others. Two Way TV offers a range of other
technology products and services suited to the needs of broadcasters, from
designing and building ITV's flagship interactive services through to
creating brand new games and TV formats



Two Way TV also has its own games channel carrying its own games and
branded games from major brands. Two Way TV's games are licensed to
broadcasters and networks worldwide and are now available in over 10 million
homes. www.twowaytv.com



About Zone4Play Inc.



Zone4Play Inc. (OTCBB:ZFPI) develops interactive game technology that
provides an end-to-end solution, allowing service providers to deliver games
to their subscribers over multiple network platforms such as interactive TV,
wireless networks and the Internet, internally run, by the provider, or
accessed from Zone4Play hosting environment. Zone4Play's cross-platform
technology enables a subscriber to play a game on different platforms, with
the same virtual account balance and user information, allows games to be
played across service providers and allows their subscribers to interact with
other subscribers from different service providers.



For further information, please visit: www.zone4play.com




Contacts

Zone4Play Two Way TV
Idan Miller Guy Templer
SVP Marketing & Sales Commercial Director
+1-646-432-5586 +44-(0)7960-303621
imiller@zone4play.com gtempler@twowaytv.com





Source: Two Way TV and Zone4Play

Contacts: Zone4Play, Idan Miller, SVP Marketing & Sales, +1-646-432-5586, imiller@zone4play.com; Two Way TV, Guy Templer, Commercial Director, +44-(0)7960-303621, templer@twowaytv.com


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