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Tuesday, December 14, 2004

AdPay Enhances Team With Key Sales Executive

AdPay Enhances Team With Key Sales Executive

Dreyfuss-Tuchman Brings 25 Years of Media Industry Experience to Vice President Role

DENVER, Dec. 14 /PRNewswire/ -- In a strategic move to further speed the Company's growth, AdPay today announced the hiring of Deb Dreyfuss-Tuchman as Vice President of Sales. Dreyfuss-Tuchman brings 25 years of media industry experience to her new role -- a solid foundation for extending AdPay's leadership position in delivering person-to-person and business-to-consumer online marketplaces for newspapers with its Click and Buy Classifieds(TM) product.

Prior to joining AdPay, Ms. Dreyfuss-Tuchman held the positions of Vice President Business Development and subsequently Media Sales at Travidia, the leading print-to-Internet vendor. Her background also includes five years at Thomson media companies, including Vice President of Business Development for Thomson Interactive Media, where she helped forge business relationships adding value to their Classified products. Dreyfuss-Tuchman's twelve years at The Chicago Tribune and five at Tribune Media Services implanted a solid foundation of familiarity with newspaper operations and syndicate sales, which are major assets in this role.

"I am eager to help newspapers recapture their Classifieds from Ebay, Craig's List and other online competitors encroaching on newspapers' classified business," stated Dreyfuss-Tuchman. "Newspapers recognize the opportunity to extend the value they deliver to advertisers and individual buyers/sellers to the online medium through a transaction-enabled classified marketplace and AdPay is the only provider with a proven solution on the market."

AdPay's tools for e-commerce integration, including their patent-pending online negotiation solution that is preferred by advertisers over auctions, are the industry standard for connecting with consumers online. "Deb's background is a perfect fit with our organization. We are very excited to have her on board to help us move even more aggressively to serve this market," stated AdPay's President and CEO, Mike Heene.

About AdPay

AdPay's Click and Buy Classifieds(TM) is a newspaper-branded, Internet-hosted application that integrates with the newspapers classified ad entry and posting systems to deliver an online transaction-enabled classified marketplace. AdPay's customers include several of the largest newspapers and media groups in the U.S., including the St. Petersburg Times, the Denver Newspaper Agency, the San Diego Union-Tribune, the Sacramento Bee, the Houston Chronicle, the Star-Tribune, Minneapolis-St. Paul, MN, the Morning Call, Allentown, PA, and E. W. Scripps Company. For more information please visit www.adpay.com.

For more information, please contact Dave Rice, EVP, Sales and Marketing of AdPay, Inc., +1-303-268-1535, drice@adpay.com.


Source: AdPay, Inc.

CONTACT: Dave Rice, EVP, Sales and Marketing of AdPay, Inc.,
+1-303-268-1535, drice@adpay.com

Web site: http://www.adpay.com/


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