Standard Pacific Corp. Launches New Website With Enhanced Capabilities

Standard Pacific Corp. Launches New Website With Enhanced Capabilities

IRVINE, Calif., Dec. 13 /PRNewswire-FirstCall/ -- Standard Pacific Corp. (NYSE:SPF), one of the nation's largest homebuilders, announced today the launch of its newly redesigned website. The site offers enhanced, consumer-friendly content and is now accessible at www.standardpacifichomes.com.

"The new website reflects a company-wide focus on improving the customer experience," said Jari Kartozian, Senior Vice President of Standard Pacific Corp. "We've used technology to enhance that experience by providing a more user-friendly interface and content that buyers have come to expect."

The new site offers consumers improved home search functions, regional financing information, tips for buying and personalizing a new home, and a more streamlined system for contacting the Company. It also includes an expanded careers section, a redesigned investor relations section and more information about the Company, including news and other topics.

With the new site, buyers can still submit a warranty request online. And, our customized content management application enhances the ability of our local divisions to control the content of the website in real time, providing the public with the most current information practicable about new home communities.

The new website was a culmination of efforts from a top-level team of professionals. In addition to our internal team, the Company partnered with p11creative for site design and The Comdyn Group, Inc. who managed the application development. Established in 1989, p11creative is an award-winning design studio specializing in identity, collateral, interactive, and environmental graphic design. For more information on their capabilities and to view their portfolio, visit www.p11.com. The Comdyn Group, Inc. is a national provider of a broad range of Information Technology (IT) Services to a diverse group of industry and public sector clients. For more about The Comdyn Group, visit their website at www.comdyn.com.

Standard Pacific, one of the nation's largest homebuilders, has built homes for more than 67,000 families during its 38-year history. The Company constructs homes within a wide range of price and size targeting a broad range of homebuyers. Standard Pacific operates in some of the strongest housing markets in the country with operations in major metropolitan areas in California, Texas, Arizona, Colorado, Florida and the Carolinas. The Company provides mortgage financing and title services to its homebuyers through its subsidiaries and joint ventures, Family Lending Services, WRT Financial, Westfield Home Mortgage, Universal Land Title of South Florida and SPH Title.


Source: Standard Pacific Corp.

CONTACT: Andrew H. Parnes, Executive Vice President of Standard Pacific
Corp., +1-949-789-1616

Web site: http://www.p11.com/

Web site: http://www.comdyn.com/

Web site: http://www.standardpacifichomes.com/


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