Proficient Systems Teams With Touch Clarity to Help Companies Increase Web Sales

Proficient Systems Teams With Touch Clarity to Help Companies Increase Web Sales

Technology Enables Web Sites to Better Target Customers With Relevant Offers and Increase Revenue

ATLANTA and LONDON, Dec. 1 /PRNewswire/ -- Proficient Systems Inc., a provider of technology that helps companies better monetize their Web presence by converting visitors into buyers, announced today a co-marketing agreement with Touch Clarity to help Web site operators boost sales by better targeting individual site visitors.

"One of biggest inefficiencies for Web site operators today is taking a one-size-fits-all approach to every site visitor," said Gregg Freishtat, CEO of Proficient Systems. "Through our partnership with Touch Clarity, we can now enable Web site operators to provide custom-tailored offers to individual visitors. The end result is a richer Web shopping experience for each customer, and increased sales for Web site operators."

Proficient System's agreement with Touch Clarity, with headquarters in London and offices in New York, Chicago and Boston is an enterprise software provider offering an automated, real-time targeting and revenue optimization platform for consumer-facing Web sites, will expand opportunities for both companies to provide customers with a complete assisted sales solution. Proficient's Sales Server(TM) technology and Touch Clarity's Targeting and Analytics are complementary solutions that maximize every customer visit, facilitate customer service and drive greater revenues.

"The combination of Touch Clarity's Targeting technology and Proficient's ability to identify and offer assistance to the most receptive customers allows Web site operators to take full advantage of each individual customer's presence, meet their needs online and increase sales," said Paul Phillips, Touch Clarity's CEO and founder.

Technology Overview

The ProficientSales Server(TM) makes intelligent data-based decisions about when and how to best approach ideal prospects, then routes the customer information to the appropriate customer service representative to offer assistance. Visitors are approached via a pop-up chat window with an offer of assistance that can be accepted or declined. Proficient's technology is ideally suited for companies that sell complex products like mortgages or insurance policies and for customers who need more assistance, information and validation before making a purchase online.

Touch Clarity's Targeting solution builds customer profiles based on any available historical data plus real time visitor data such as site path, geographic location, time and day of the week. Touch Clarity Targeting then automatically serves the most appropriate proposition from the site's content management system. For example, a bank could have multiple campaigns including mortgages, credit cards and personal loans, each comprised of several elements. Credit card elements could be low interest rate cards, balance transfer options and mileage or reward offers. Touch Clarity's solutions are intuitive and can assess whether or not particular campaigns or elements are effective and automatically make adjustments. The system can also adapt to changes in the marketplace when a competitor raises or lowers its prices, or when interested rates are increased or decreased.

About Proficient Systems, Inc.

Headquartered in Atlanta, Proficient Systems, Inc. is helping industry-leading companies better monetize their Web presence by converting visitors into buyers. The Proficient solution utilizes sophisticated data mining algorithms to track and analyze the behavior of Web site visitors in real time, and then intelligently approaches visitors with the appropriate sales or service professional based on the company's specific business objectives. Proficient's real-time data mining engine determines the most valuable customers and engages them with chat and collaboration technologies, allowing companies like Bank of America, ELOAN, E*Trade, Huntington National Bank, and Seibel to experience increased revenue, improved productivity, and enhanced customer satisfaction. For more information, visit www.proficient.com.

About Touch Clarity

Headquartered in London, England with offices in New York, Chicago and Boston, Touch Clarity is a leading provider of automated content targeting software. The solutions significantly increase online channel revenues by learning in real time which content is most effective for each visitor and triggering the automatic serving of this content that will generate the greatest revenue from every interaction. The revenue uplift is audited through control groups and reported upon as it happens. Companies like MSN, Lloyds Bank and HSBC have adopted the Touch Clarity solution to increase revenues through their web channel. For more information please visit www.touchclarity.com.

NOTE: ProficientSales Server(TM) is a trademark of Proficient Systems, Inc.


Source: Proficient Systems, Inc.

CONTACT: Theresa Chavez of Ketchum for Proficient, +1-415-984-6138, or
Theresa.Chavez@ketchum.com; or Richard Elmes, VP Marketing of Touch Clarity,
+44-7766-051-441, or Richard.Elmes@touchclarity.com

Web site: http://www.touchclarity.com/

Web site: http://www.proficient.com/


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