Procter & Gamble Delivers High Value Cleaning Product Information Via Web-Based 'PG Publisher'

Procter & Gamble Delivers High Value Cleaning Product Information Via Web-Based 'PG Publisher'

Customizable Print-on-Demand System Lets P&G Meet Customers' Unique Needs in a Cost-Effective and Time-Saving Manner

CINCINNATI, Dec. 1, 2004 /PRNewswire/ -- The Procter & Gamble Company (NYSE:PG) has launched a web-based solution designed to meet the unique needs and high degree of program customization required by its commercial customers. Using PG Publisher, P&G's Commercial Products Group (CPG) will better be able to service its clientele, ranging from the small independent restaurant operator through food service distributors, to large chain supermarkets and restaurants.

PG Publisher is a web-based interactive program that creates customized printed materials such as cleaning procedure manuals, distributor sell sheets, wall charts, and point of sale materials. Built by iMarlin LLC, the Application Service Product (ASP) software iExtend(R) system delivers customized cleaning procedures, as well as product and safety information that will help improve customers' training programs and aid in their compliance with Health Department regulations. Building a customized cleaning procedure manual now takes a matter of minutes. Printing and shipping to the customer occurs within three to five business days of placing the order.

"PG Publisher efficiently and effectively puts relevant, complete, and made-to-order Cleaning Program Procedure Binders in our customers' hands," said Miguel Alemany, Product Development Director for CPG.

Nearly every customer need has been considered. PG Publisher even supports the need to deliver information in multiple languages as the workforce is growing ever more diverse. The software also incorporates online image and document libraries with point-of-sale and marketing collateral functionality to deliver tailored and pertinent communications.

About P&G

Two billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers(R), Tide(R), Ariel(R), Always(R), Whisper(R), Pantene(R), Bounty(R), Pringles(R), Folgers(R), Charmin(R), Downy(R), Lenor(R), Iams(R), Crest(R), Actonel(R), Olay(R) and Clairol Nice 'n Easy(R), Head & Shoulders(R), and Wella. The P&G community consists of almost 110,000 employees working in over 80 countries worldwide. Please visit http://www.pg.com/ for the latest news and in-depth information about P&G and its brands.

CPG serves the Foodservice, Commercial Cleaning, Lodging, Office Coffee and Vending industries. The division markets more than 20 leading brands focused mainly in the cleaning products, coffee, snacks and paper categories. Additional information on CPG's products and services can be found at http://www.pgbrands.com/ .

About iMarlin LLC

iMarlin is an interactive agency made up of direct marketing strategists, technicians and designers, who utilize interactive technologies in partnership with their clients to provide an opportunity to have a continuous dialogue with the audience, deliver a targeted marketing message that can be measured against both the cost and the response, and acquire immediate feedback on the effectiveness of the campaign to manage the outcome more effectively. iMarlin's mission is to foster profitable customer connections that build relationships through technology. Please visit http://www.imarlin.com/ for more information on the company's ASP solutions and Internet services.


Source: Procter & Gamble Company

CONTACT: Susanne Dusing of CPG Media Relations, +1-513-983-3175, or
dusing.sm@pg.com ; or Linda J. Bortis of iMarlin LLC, +1-417-887-7446, ext.
18, or lbortis@imarlin.com

Web site: http://www.pg.com/
http://www.pgbrands.com/
http://www.imarlin.com/


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