PC Magazine Dominates Competitive Market for Tech Business Leaders

PC Magazine Dominates Competitive Market for Tech Business Leaders

NEW YORK, Dec. 15 /PRNewswire/ -- Reinforcing its number one position among technology and business magazines, the latest syndicated research study confirms that Ziff Davis Media's PC Magazine ranks highest in coverage of technology leaders -- people who are purchasing technology products for business. This analysis is based on the recently released national Mediamark Research Inc. (MRI) Fall 2004 study.

The study shows that when compared to other technology or business publications PC Magazine has superior coverage of:

-- Readers that purchased technology products for business in the past 12
months

-- Professionals that have job responsibilities in MIS/IS/IT/Networking
/Technology

-- Readers who pay the closest attention to advertising

-- Readers who take action as a result of reading the magazine



The Fall 2004 MRI study measured seven competitive magazines including: PC Magazine, PC World, Wired, Forbes, Business Week, Fortune and Computer Shopper.

"The PC Magazine brand has smartly evolved together with the current media consumption behaviors of tech leaders so that it continues to deliver unique content to help our readers make the most informed purchasing decisions," Jason Young, President of the Ziff Davis Media Consumer Tech Group.

Technology Business Leaders

The Fall 2004 MRI results confirm that among all measured technology and business publications, PC Magazine ranks the highest in reach.

Purchased Technology Products for Business in the Past 12 Months*

Publication Total Readers PC Magazine Advantage
PC Magazine 1,492,000 N/A
PC World 1,202,000 +290,000
Forbes 1,178,000 +314,000
Business Week 1,021,000 +471,000
Fortune 964,000 +528,000
Wired 649,000 +843,000
Computer Shopper 488,000 +1,004,000


Job Responsibilities: MIS/IS/IT/Networking/Technology


Once again, PC Magazine is the number one choice among professionals with IT job responsibilities reaching 106,000 more readers versus closest competitor, PC World.

Job Responsibilities: MIS/IS/IT/Networking/Technology

Publication Total Readers PC Magazine Advantage
PC Magazine 903,000 N/A
PC World 797,000 +106,000
Wired 459,000 +444,000
Business Week 457,000 +446,000
Forbes 425,000 +478,000
Fortune 360,000 +543,000
Computer Shopper 285,000 +618,000

Considerable Interest in Advertising


PC Magazine's readers are technology leaders and influencers who surround their lives with the latest technology products. These people turn to PC Magazine twice a month as their preferred information source and depend on the "Independent Guide to Technology" to help reduce risk when making purchasing decisions. The Fall 2004 MRI study also shows that over 2.6 million adults rate PC Magazine a "very good" publication or one of their "favorites."

Considerable Interest in Advertising

Publication Total Readers PC Magazine Advantage
PC Magazine 1,578,000 N/A
PC World 1,417,000 +161,000
Computer Shopper 897,000 +681,000
Forbes 793,000 +785,000
Fortune 599,000 +979,000
Business Week 546,000 +1,032,000
Wired 298,000 +1,280,000

Responsive to Advertising


More than 1.6 million business technology purchasers take action as a result of reading PC Magazine, more than any other technology or business magazine.

Responsive to Advertising

Publication Total Readers PC Magazine Advantage
PC Magazine 1,660,000 N/A
PC World 1,501,000 +159,000
Business Week 766,000 +894,000
Computer Shopper 688,000 +972,000
Forbes 671,000 +989,000
Fortune 658,000 +1,002,000
Wired 311,000 +1,349,000

About PC Magazine


PC Magazine, the independent guide to technology, delivers comprehensive labs-based reviews and the most trusted recommendations for buyers of technology products and services. Reaching more than 5.4 million highly engaged technology influencers, PC Magazine provides product reviews, first looks at emerging technologies and products, and opinionated columns from renowned technology pundits. To meet its readers' needs for buying information that is as current as it is comprehensive, PC Magazine publishes 22 times a year in print and continually on the Web.

About Ziff Davis Media Inc.

Ziff Davis Media is a leading integrated media company focusing on the technology, videogame and consumer lifestyle markets. The Company is an information services provider of technology media including publications, websites, conferences, events, eSeminars, eNewsletters, custom publishing, list rentals, research and market intelligence. In the United States, the Company publishes 10 market-leading magazines including PC Magazine, Sync, eWEEK, CIO Insight, Baseline, Electronic Gaming Monthly, Computer Gaming World, Official U.S. PlayStation Magazine, Xbox Nation and GMR. The Company exports the power of its brands internationally, with publications in 41 countries and 20 languages. Ziff Davis leverages its content on the Internet with eight highly-targeted technology and gaming sites including PCMag.com, eWEEK.com, ExtremeTech.com and 1UP.com. The Company also produces highly- targeted b-to-b and consumer technology events including DigitalLife. With its main headquarters and PC Magazine Labs based in New York, Ziff Davis Media also has offices and lab facilities in the San Francisco and Boston markets. Additional information is available at http://www.ziffdavis.com/.

* Includes: PCs, PC hardware or software, Networking hardware or software,

Printers or Minicomputers/Mainframes


Source: Ziff Davis Media Inc.

CONTACT: Randy Zane, Ziff Davis Media Inc., +1-212-503-3535,
randy_zane@ziffdavis.com

Web site: http://www.ziffdavis.com/


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