Priority Club Rewards Launches Italian Web Site

Priority Club Rewards Launches Italian Web Site

World's largest hotel loyalty program adds sixth language site

ATLANTA, Dec. 15 /PRNewswire-FirstCall/ -- Priority Club(R) Rewards, the customer loyalty program for InterContinental Hotels Group (NYSE:IHG) (ADRs), the world's largest and most global hotel company, has launched an Italian Web site designed with full functionality to better serve Italian members within its more than 23 million member customer base.

"Within Europe, the Middle East and Africa, Italy has the fourth largest percentage of Priority Club Rewards members," said Eric Pearson, senior vice president, E-Commerce, InterContinental Hotels Group. "This new Italian Web site, with complete functionality, continues to demonstrate that we are making every effort to provide innovation and technology to our members in as many languages as possible."

Priority Club Rewards is the first loyalty program in the hotel industry to offer full functionality on language Web sites including French, German, Spanish, Chinese, Japanese and now Italian.

The new site will offer all options featured on www.priorityclub.com , including:

-- Ability to enroll in Priority Club Rewards
-- Redeem rewards online
-- Register for promotions
-- View account and program information
-- Review current reservations
-- Email or contact the service center



"Priority Club Rewards enrollment recently surpassed 23 million members," said Steve Sickel, senior vice president, Loyalty Marketing, InterContinental Hotels Group. "Our program continues to grow exponentially because it's the most customer-friendly guest loyalty program in the industry. And now this ease-of-use is available for our Italian members who prefer using their native language to manage their accounts online."

Priority Club Rewards is the largest and fastest-growing loyalty program in the hotel industry. Membership has doubled over the last three years. The program is the easiest to use and features more sought-after benefits than any other hotel offering. Priority Club Rewards members can earn points or miles for stays or redeem points for free nights at more than 3,500 hotels in nearly 100 countries.

Enrollment in Priority Club Rewards is free. Guests enroll online at http://www.priorityclub.com/ , by calling 1-888-211-9874 or at the front desk of any InterContinental Hotels & Resorts, Crowne Plaza, Hotel Indigo, Holiday Inn Hotels & Resorts, Holiday Inn Express, Staybridge Suites or Candlewood Suites hotel.


Source: InterContinental Hotels Group

CONTACT: Lindsey Miller, +1-404-870-3779, or limiller@gcigroup.com , or
Kerry Hendry, +1-404-870-3820, or khendry@gcigroup.com , both of GCI Group

Web site: http://www.priorityclub.com/
http://www.6c.com/

NOTE TO EDITORS: InterContinental Hotels Group PLC of the United Kingdom [LON:IHG, NYSE:IHG (ADRs)] is the world's most global hotel company and the largest by number of rooms. InterContinental Hotels Group owns, manages, leases or franchises, through various subsidiaries, more than 3,500 hotels and 536,000 guest rooms in nearly 100 countries and territories around the world. The Group owns a portfolio of well recognised and respected hotel brands including InterContinental(R) Hotels & Resorts, Crowne Plaza(R) Hotels & Resorts, Holiday Inn(R) Hotels and Resorts, Holiday Inn Express(R), Staybridge Suites(R), Candlewood Suites(R) and Hotel Indigo(TM), and also manages the world's largest hotel loyalty program, Priority Club(R) Rewards, with more than 23 million members worldwide. In addition to this, InterContinental Hotels Group has a controlling interest in Britvic, the second largest soft drinks manufacturer in the UK. InterContinental Hotels Group offers information and online reservations for all its hotel brands at www.ichotelsgroup.com and information for the Priority Club Rewards programme at www.priorityclub.com . For the latest news from InterContinental Hotels Group, visit our online Press Office at www.ihgplc.com/media .

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