No One Will Know You Are a Procrastinator This Year: Blue Nile Upgrades All Orders to Free FedEx for Christmas Delivery

No One Will Know You Are a Procrastinator This Year: Blue Nile Upgrades All Orders to Free FedEx for Christmas Delivery

Jewelry Orders Placed by Thursday, December 23 Will Arrive in Time for Christmas

SEATTLE, Dec. 16 /PRNewswire-FirstCall/ -- Online jeweler Blue Nile (NASDAQ:NILE) is the procrastinator's red nosed reindeer, lighting the way for last minute shoppers by offering free FedEx shipping beginning at 3 p.m. EST today. Blue Nile, a leading online retailer of high quality diamonds and fine jewelry, further announced it will continue to take orders on most jewelry items for Christmas delivery through December 23 at 3 p.m. EST.

Even the biggest shopping procrastinator can look thoughtful with engraved jewelry, also available until December 23. The special shipping promotion applies to all orders regardless of size or cost to ensure that jewelry gifts arrive in time for Christmas.

"Blue Nile offers a classic collection of the highest quality jewelry and fine diamonds, and we deliver everything free to your door via FedEx," said CEO Mark Vadon. "We provide the perfect source for finding a beautiful gift that will last a lifetime, without the hassle, crowds, pretense, and pressure of most jewelry stores."

Blue Nile has established some of the highest quality standards in luxury jewelry today, ensuring that every gift will exceed her expectations. Every order is delivered in distinctive blue and silver packaging, and includes an optional free gift card.

In addition to diamond engagement rings, some of this season's top gift ideas include:

-- 18k White Gold Princess-Cut Diamond Stud Earrings (1/4 ct. tw.), $200
Assure her entrance turns every head in the room with this beautifully
matched pair of princess-cut diamond earrings. Each earring weighs 1/8
carat, for a total diamond weight of 1/4 carat.

-- Sterling Silver Sweetheart Locket, $50
This delicate heart-shaped locket opens with a snap clasp to present
two of your favorite photos. Suspended from a snake chain, it can be
engraved for a personalized gift that will become a keepsake.

-- Sterling Silver Oval Freshwater Cultured Pearl Bracelet, $55
A great stocking stuffer on Christmas morning, this bracelet features
sterling silver figure eights linked between cultured oval freshwater
pearls.

-- 18k White Gold Diamond Infinity Heart Pendant, $250
Two hearts are joined in an infinite loop and a line of nine brilliant
round diamonds completes the eternity theme. Pendant is suspended from
an 18k white gold cable chain.

-- 14k White Gold Freshwater Cultured Pearl Pendant (5.0mm), $45
A luminous freshwater cultured pearl dangles from a 14k white gold
singapore chain.

-- Platinum Polished Small Hoop Earrings, $110
The great look of platinum in a petite hoop design. Each hoop earring
is made of high-polished platinum and has a latch backing for pierced
ears.

-- 14k White Gold Pink Freshwater Cultured Pearl Stud Earrings (7.0-
7.5mm), $45
Luminous pearls in the fun, eye-catching natural pink color. Earrings
have posts and push backs for pierced ears.

-- Sterling Silver Ball Bracelet, $40
Pure sterling silver beads create a continuous line of silver. Silver
beads are eight millimeters in diameter.

-- Kenneth Cole Men's Watch, $65
This handsome Kenneth Cole watch, features a second hand, date window,
and is water resistant to 165 feet. The deep brown leather band
provides a classic look, perfect for the office or in a casual
setting.

-- Sterling Silver Loop Heart Pendant, $45
A sterling silver cable chain weaves through this modern heart shape.
The three-dimensional design gives the pendant a substantial feel.



Blue Nile diamond and jewelry consultants are available to answer customer questions by phone at 1-800-242-2728, or by email at service@bluenile.com from 8 a.m. to 2 a.m. EST seven days a week.

About Blue Nile

Blue Nile (www.bluenile.com) is a leading online retailer of high quality diamonds and fine jewelry. The Blue Nile web site showcases over 50,000 independently certified diamonds and more than 1,000 styles of fine jewelry, including rings, wedding bands, earrings, necklaces, pendants, bracelets and watches.


Source: Blue Nile

CONTACT: John Baird of Blue Nile, +1-206-336-6755, or
johnb@bluenile.com

Web site: http://www.bluenile.com/


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