VH1 Scores Its 'Best Year Ever!'

VH1 Scores Its 'Best Year Ever!'

The Music and Pop Culture Network Posts Its Most Watched Year in Its 19-Year History in Both Prime and Total Day

NEW YORK, Dec. 16 /PRNewswire/ -- Nothing "surreal" about it, 2004 was VH1's "best year ever" where viewers loved the 90s, witnessed the surreal life, watched bands reunite, envied the fabulous life, remembered their coolest years and laughed at motormouths from around the country.

Thanks to such original series as "The Surreal Life," "Best Week Ever," "I Love The 90s," "The Fabulous Life," "My Coolest Years" and "Motormouth," 2004 will be VH1's most watched year ever in primetime and total day among total viewers and the key 18-49 demo, according to Nielsen Media Research data.*

The year also delivered VH1's most watched quarter, summer, month, week and day.

In primetime, VH1 delivered an average 520,000 total viewers -- a +5% increase over the average for 2003. And for the 18-49 group, VH1 averaged 345,000 total viewers -- a +3% increase over last year's average.

In total day, VH1 averaged 305,000 viewers -- a +12% increase over the average in 2003. Among 18-49 viewers, the network delivered an average 204,000 total viewers -- a +9% increase compared to the average for 2003.

"In 2004, provocative, original productions fueled VH1's success," commented Brian Graden, President, Entertainment, MTV and VH1. "And expect us to build on that in January with the launch of 'The Surreal Life IV,' 'Strange Love' and 'Celebrity Fit Club.'"

In addition to strong showings from "The Surreal Life" and "I Love the 90s," VH1 scored its most watched day ever among viewers P2+ on December 11 with a marathon of this season's "America's Next Top Model" from UPN. The marathon fueled a total day average of 837,000 viewers P2+ and helped build suspense for the series finale on UPN the next night.

VH1 connects viewers to the music, artists and pop culture that matter to them most with series, specials, live events, exclusive online content and public affairs initiatives. VH1 is available in nearly 87 million households in the U.S. VH1 also has an array of digital services including VH1 Classic, VH1 Soul, VH Uno, VH1 Mega Hits and VH1 Country. Connect with VH1 at http://www.vh1.com/ .

VH1 is a registered trademark of MTV Networks, a unit of Viacom International Inc. MTV Networks also operates and offers joint ventures, licensing agreements and syndication deals whereby its programming can be seen worldwide.

*All data based on Nielsen Media Research (12/29/03 - 12/13/04)

Contact: Brett Henne/VH1, 212/846-6752


Source: VH1

CONTACT: Brett Henne of VH1, +1-212-846-6752

Web site: http://www.vh1.com/


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