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Thursday, December 16, 2004

Trademark Ruling Favorable to GEICO

Trademark Ruling Favorable to GEICO

WASHINGTON, Dec. 16 /PRNewswire/ -- A U.S. District Court judge ruled yesterday that "the use of GEICO trademarks in paid advertisements on Google violates federal trademark law" says GEICO's General Counsel Charles Davies. "That portion of the ruling was pretty much overlooked yesterday.

"GEICO will continue to aggressively enforce its trademark rights against purchasers of its trademarks on search engines and against search engines that sell GEICO's trademarks to advertisers," Davies stated. "We continue to believe that the sale of GEICO's trademarks to its competitors is wrong and a violation of federal and state law and look forward to litigating that issue in future cases."

For further information, contact Charles Davies at 301-986-2652.

GEICO (Government Employees Insurance Company) is the fifth largest private passenger auto insurer in the United States. It provides auto insurance coverage for more than 6 million policyholders and insures more than 10 million vehicles. GEICO uses television, radio, print media and direct mail to attract customers to call its 1-800-841-3000 number and to its www.geico.com Web site.


Source: GEICO

CONTACT: Charles Davies of GEICO General Counsel, +1-301-986-2652

Web site: http://www.geico.com/


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