Lyris Introduces EmailAdvisor Deliverability Monitoring Service

Lyris Introduces EmailAdvisor Deliverability Monitoring Service

Hosted Suite Audits Message Appearance, Content, Junk Mailbox Delivery, Blacklisting and ISP Status to Minimize Undeliverable or Ineffective Email

BERKELEY, Calif., Dec. 16 /PRNewswire/ -- Lyris Technologies has introduced a hosted email deliverability monitoring system called EmailAdvisor consisting of five interrelated components that help marketers minimize the amount of money wasted on email messages that will be blocked, blacklisted, held up by ISP delivery problems, or display incorrectly in certain email clients.

Developed by new Lyris subsidiary Piper Software, the system addresses the rising challenges faced by marketers in generating sufficient returns on their permission-based email campaigns in the face of aggressive anti-spam efforts and other activities that can interfere with the delivery of legitimate opt-in messages.

Industry analyst Jupiter Research has estimated that the cost of emails that are sent but not delivered will nearly double from $230 million in 2003 to $419 million in 2008. That forecast has prompted Jupiter research director David Daniels to call for marketers to use independent services that measure delivery rates across ISPs.

"Marketers are starting to realize that about 20% of their 'delivered' mail is actually being routed to bulk mail folders, where it's as good as dead," said Steven Brown, vice president of marketing at Lyris. "EmailAdvisor helps them combat that problem, and also makes them the smartest people in the room when it comes to explaining their campaign results."

Five Services in One

EmailAdvisor encompasses five component services that include the market's only automated proofing system to display HTML message appearance in all major email programs before a campaign begins, as well as the only real-world message testing system for accurately flagging messages destined for junk mail or spam folders. The service includes:

-- Inbox Snapshot, a first-of-its-kind system that automatically tests
and shows how each HTML message will appear in 40 different email
clients so that problems with a given client can be fixed before
launching a campaign. This service provides images for each email
client in minutes and also checks spelling, detects broken links, and
identifies missing HTML tags that can adversely affect delivery.

-- Delivery Monitor, a service that tests 25 U.S. and 12 international
email providers in advance to determine whether a given message will
be delivered to recipients' inboxes, routed to junk mailboxes, or not
delivered at all. Reports are based on "audit" email addresses (also
called "seed" or "test" addresses) and actual results from Web mail
clients -- not POP mail servers that lack complete information -- and
itemize the results for each ISP or mail provider individually. The
same information can also be gathered for the entire campaign in real
time.

-- Content Analyzer, a system that analyzes email messages against 30
different spam filters to show whether a given email may be
incorrectly flagged as spam. Test results include an aggregate spam
score and more granular information for selected email filters,
enabling marketers to adjust their messages before sending the live
campaign.

-- Blacklist Monitor, a report that checks all domains and IP addresses
in an email message -- including those that may be embedded in the
message body -- against various Domain Name System blacklist services.
This enables marketers to take appropriate steps to clear their names
if their domains have been inadvertently and incorrectly blacklisted,
or remove links to blacklisted URLs.

-- ISP Monitor, a status report that alerts marketers when any of 30
different ISPs are experiencing email delivery or throughput problems.
With this information, EmailAdvisor clients may elect to delay sending
time-sensitive campaigns to certain ISPs until their difficulties are
resolved, or use the data to explain apparent decreases in message
open rates.

Specifications, Pricing, and Availability


EmailAdvisor is a hosted service that is compatible with all commercial email marketing software and hosted solutions. All functions and reports are accessible online, and Lyris also offers professional services for clients requiring email deliverability assistance. EmailAdvisor subscriptions start at $200/month for five audits, and a variety of packages are available for different mailing volumes and consulting needs. For more information, visit http://www.lyris.com/email_delivery/ .

About Lyris Technologies Inc.

Lyris Technologies is the developer of Lyris ListManager, the world's best-selling email marketing software. Over 4,000 businesses -- from Fortune 500 corporations to fast-growing startups -- rely on ListManager for high- performance email campaign management and analytics. Lyris also offers Lyris ListHosting for outsourced email campaigns, the Lyris MailShield software suite for spam protection, and Lyris MailEngine for fast, efficient email delivery. Founded in 1994, Lyris was recently named by the San Francisco Business Times as one of the fastest growing companies in the San Francisco Bay area. For more information, visit http://www.lyris.com/ .


Source: Lyris Technologies

CONTACT: Caroline Rubenstein of S&S Public Relations, +1-847-415-9344,
caroline@sspr.com

Web site: http://www.lyris.com/
http://www.lyris.com/email_delivery


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