IMPAQT Named as Industry Leader in Search Engine Marketing Agency Report From Leading Analyst Firm

IMPAQT Named as Industry Leader in Search Engine Marketing Agency Report From Leading Analyst Firm

Search Solutions Firm Only Agency Recognized as Leader in Both Report Categories

PITTSBURGH, Dec. 7 /PRNewswire/ -- IMPAQT, a recognized leader in applying innovative tools and services to search engine marketing (SEM), today announced that JupiterResearch has named the company as an industry leader in both the "Paid Listing" and "Organic Optimization" categories in its Search Engine Marketing Agency Constellation report released today. IMPAQT was the only firm out of a total of 14 evaluated SEM agencies recognized as a leader in the two categories featured in the report.

In the "Organic Optimization" category, IMPAQT was ranked second in both reporting technology and strategy and received the third-highest combined score for overall business value and market suitability in the "Paid Listing" category. The report states, " ... the small agency from Pennsylvania does very well ... scoring admirable client satisfaction ratings. Clients especially appreciate the agency's ability to walk unsophisticated marketers through the optimization process and its willingness to explain its strategies and techniques." Excerpts in the report laud the company's proprietary technology and expertise, citing that "clients were impressed by ExstoNet, IMPAQT's outstanding campaign reporting tool."

IMPAQT's scientific approach to SEM services is backed by four main areas of practice: campaign consulting, search management tools, custom application development and proprietary research. IMPAQT's flexible business model benefits customers with complex search data needs, offering them customizable search management programs in alignment with their overall marketing and business objectives.

JupiterResearch's Search Engine Marketing Agency Constellation evaluated 14 SEM agencies, eight of which are search-specific and six which also offer other online marketing services. The findings reflect in-depth ratings based on several factors, including market suitability, overall business value and agency size.

"Our customers constantly express how happy they are with our services and the level of results we bring them," said Richard Hagerty, CEO, IMPAQT. "The results from this report further validate these accolades, and demonstrate our commitment to providing clients with the most highly regarded technology and services within the industry. We are extremely pleased with the outcome, and will continue to strive to exceed even our own high expectations."

About IMPAQT

Founded in 1999, IMPAQT provides a comprehensive blend of data integration, proprietary tools and consulting to enable more informed decisions for its clients. The company has been at the forefront of change within the industry, going beyond traditional search engine marketing by utilizing advanced business performance and business intelligence technologies to maximize corporate opportunities. The company currently provides services to Fortune 500 corporations in the insurance, pharmaceutical and retail

industries, marketing departments in the education, travel and B2B sectors with data intensive search marketing needs.


Source: IMPAQT

CONTACT: Anne Houseman of PAN Communications, +1-978-474-1900, or
IMPAQT@pancomm.com

Web site: http://www.impaqt.com/


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