Greenfield Online Delivers 35 Million Opinions Since 2001

Greenfield Online Delivers 35 Million Opinions Since 2001

Survey Respondents Earn Approximately $6 Million in Incentives as Leading Survey Solutions Provider Capitalizes on Industry's Shift to Internet

WILTON, Conn., Dec. 21 /PRNewswire-FirstCall/ -- Greenfield Online, Inc (NASDAQ:SRVY), a leading provider of Internet survey solutions to marketing research and consulting companies, reported today that since 2001 it has delivered more than 35 million opinions on projects completed for over 400 marketing research industry clients. In 2001 Greenfield Online made the strategic decision to focus solely on its Internet survey solutions business model.

Dean Wiltse, Greenfield Online's President and Chief Executive Officer said, "The industry trend of moving survey research to the Internet from the telephone continues unabated. We have one of the largest panels of survey respondents in the industry today, which positions us well to continue to take advantage of this trend. Our successful IPO this summer and our well-received secondary offering completed this December gives us the financial strength to continue to build market leadership."

During the period 2001 through November 2004, we credited our panelists' incentive accounts with approximately $6 million of incentives for providing their opinions on various topics. "But it's really not about the money," continued Wiltse. "People simply enjoy being asked for their opinion and feeling like they have an inside view on new products and business ideas." Greenfield Online's deep specialty panels offer clients targeted survey research opportunities across Automotive, B2B, Teens, Hispanic, Health and Wellness and other demographic categories among respondents in the North America and Europe.

About Greenfield Online

Greenfield Online, headquartered in Wilton, CT, is a leading independent provider of Internet survey solutions to the global marketing research industry. The company has built and actively manages the Greenfield Online panel, a 100% double opt-in Internet-based panel of over 3.4 million individuals residing in households containing an estimated 8.8 million people. This proprietary panel allows Greenfield to supply its clients with diverse, demographically representative survey research data. For more information visit http://www.greenfield.com/.

Safe Harbor Statement

Certain statements in this presentation press release constitute are forward-looking statements for purposes of the safe harbor provisions under The Private Securities Litigation Reform Act of 1995. These statements include, without limitation, predictions and guidance relating to the Company's future financial performance and market share expansion, sales bookings, bid volume, backlog, and Internet penetration of the global market research industry. In some cases, you can identify forward-looking statements by terminology such as, "may," "should," "expects," "plans," "anticipates," "believes," "estimates," "predicts," "potential," "continue," or the negative of these terms or other comparable terminology. The forward-looking statements contained herein are based on the Company's current expectations but they involve a number of risks and, uncertainties and do not reflect the potential impact of mergers, acquisitions or other business combinations that may be completed by the Company after the date of this release. Our actual results and the timing of events could differ materially from those anticipated in the forward-looking statements as a result of risks and uncertainties, which include, without limitation, risks related to our ability to maintain the size and demographic composition of the Greenfield Online panel, our panelists' responsiveness to our surveys, our reliance of our largest customers, our ability to compete with marketing research firms and other potential competitors, our ability to manage our growth and international expansion, our online business model, demand for our products and services, the strength of our brand and other risks detailed in our filings with the Securities and Exchange Commission available at http://www.sec.gov/, including the final Prospectus relating to our initial public offering filed on July 16, 2004 and the final prospectus relating to our follow-on public offering filed on December 7, 2004. You are urged to consider these factors carefully in evaluating the forward-looking statements herein and are cautioned not to place undue reliance on such forward-looking statements, which are qualified in their entirety by this cautionary statement. The forward-looking statements made herein speak only as of the date of this press release and the Company undertakes no obligation to publicly update such forward-looking statements to reflect subsequent events or circumstances.

Company Contact:
Cynthia Brockhoff
Vice President - Investor Relations
Greenfield Online
Ph: (203)-846-5772
Cbrockhoff@Greenfield.com

Agency Contact:
David Pasquale
The Ruth Group
Ph: (646)-536-7006
Dpasquale@theruthgroup.com


Source: Greenfield Online, Inc

CONTACT: Company: Cynthia Brockhoff, Vice President - Investor Relations
of Greenfield Online, +1-203-846-5772, Cbrockhoff@Greenfield.com; or Agency:
David Pasquale of The Ruth Group for Greenfield Online, +1-646-536-7006,
Dpasquale@theruthgroup.com

Web site: http://www.greenfield.com/


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