Euro RSCG 4D Wins Prestigious Benjamin Franklin Awards

Euro RSCG 4D Wins Prestigious Benjamin Franklin Awards

BERWYN, Pa., Dec. 7 /PRNewswire/ -- The Philadelphia office of Euro RSCG 4D (formerly Devon Direct) has received two Benjamin Franklin Awards for Direct Marketing Excellence.

The awards come in recognition of work done on behalf of the Weekly Reader Corporation, a Stamford, Connecticut-based publisher of educational materials including the popular Weekly Reader classroom newspaper. The marketing campaign combined traditional direct mail with an interactive Web component, earning it top honors in the Multimedia category.

"We are very proud to have won these awards. But the true success of this campaign was in helping our client reach a wider audience through a truly targeted and integrated marketing effort. Our main focus is on achieving results for our clients. When we are able to exceed their objectives and gain recognition from our peers in the industry, that's exciting," said Dehlia Towler, Creative Director of Euro RSCG's Philadelphia office.

Sponsored by the Philadelphia Direct Marketing Association, the Benjamin Franklin Award for Direct Marketing Excellence competition has been a tradition for more than 25 years, with the "Benny" itself now one of the region's highest honors in direct marketing and advertising.

Euro RSCG 4D is the world's largest direct and digital agency network, with unparalleled ability to drive brand experience, based on an intelligent approach to data that produces insight and accountable results. The agency provides integrated marketing solutions with core capabilities in direct marketing, digital marketing, data lists and analysis, and event marketing. Euro RSCG 4D consists of 118 offices around the world, including US offices in New York, Boston, Chicago, Philadelphia, Baltimore, San Francisco, Atlanta, Dallas, and Portland. Clients include Fortune 500 companies like Intel Corporation, IBM, Visa, Harrah's Entertainment, Symantec, Volvo, Citibank, Agilent, Amgen, and Bank One. Euro RSCG 4D is a unit of Euro RSCG Worldwide.

Cyril Lemaire
Chief Marketing Officer
Euro RSCG 4D -- New York
+1 617 585 3000
cyril.lemaire@eurorscg.com


Source: Euro RSCG 4D

CONTACT: Cyril Lemaire, Chief Marketing Officer, Euro RSCG 4D -- New
York, +1-617-585-3000, cyril.lemaire@eurorscg.com

Web site: http://www.eurorscg.com/


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