Best-Selling Author Tom Peters and Saatchi & Saatchi Worldwide CEO Kevin Roberts Explore the Emotional Power of Design

Best-Selling Author Tom Peters and Saatchi & Saatchi Worldwide CEO Kevin Roberts Explore the Emotional Power of Design

Participants Will Learn How to Attract Consumer Attention in Free Online Seminar Powered by Microsoft Office Live Meeting

REDMOND, Wash., Dec. 6 /PRNewswire-FirstCall/ -- On Dec. 14, Tom Peters, author of the international bestseller "Re-imagine!," business guru and founder of the Tom Peters Company, and special guest Kevin Roberts, Worldwide CEO of Saatchi & Saatchi and author of "Lovemarks," will discuss design's capacity to create emotional connections with consumers during an online business seminar titled "Lovemarks by Design." Peters and Roberts will define the significance of Lovemarks, brands that inspire loyalty beyond reason, while pinpointing how Lovemarks differ from mere brands.

(Logo: http://www.newscom.com/cgi-bin/prnh/20000822/MSFTLOGO )

Powered by Microsoft(R) Office Live Meeting, an online collaboration and Web conferencing service, Peters and Roberts will interact in real time with participants worldwide. An audience question-and-answer session will take place at the end of the seminar. The "Lovemarks by Design" seminar is part of a series of online business seminars titled "Take It Live With Tom Peters Powered by Microsoft Office Live Meeting." In this series, Peters and his guests offer timely insights and discuss topics that challenge today's business leaders, such as geographically dispersed work forces, career development and business excellence in a disruptive age.

What: Tom Peters and Kevin Roberts explore design's emotional
connection with consumers during the "Lovemarks by Design"
business seminar.
When: Tuesday, Dec. 14, 9-10 a.m. PST
Where: Details and registration information can be found at
http://www.livemeeting.com/go/tompetersdec. To take part in the
seminar, people need only a phone and a PC with an Internet
connection.



NOTE: Microsoft is a registered trademark of Microsoft Corp. in the United States and/or other countries.

The names of actual companies and products mentioned herein may be the trademarks of their respective owners.

NOTE TO EDITORS: Note to editors: If you are interested in viewing
additional information on Microsoft, please visit the Microsoft Web page at
http://www.microsoft.com/presspass on Microsoft's corporate information pages.
Web links, telephone numbers and titles were correct at time of publication,
but may since have changed. For additional assistance, journalists and
analysts may contact Microsoft's Rapid Response Team or other appropriate
contacts listed at http://www.microsoft.com/presspass/contactpr.asp.

Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20000822/MSFTLOGO
AP Archive: http://photoarchive.ap.org/
PRN Photo Desk, photodesk@prnewswire.com
Source: Microsoft Corp.

CONTACT: Erica Mortensen, +1-425-638-7000, or ericamo@wagged.com, or
Rapid Response Team, +1-503-443-7070, or rrt@wagged.com, both of Waggener
Edstrom, for Microsoft

Web site: http://www.microsoft.com/


-------
Profile: intent