Health-Conscious Americans Switch to White Tea

Health-Conscious Americans Switch to White Tea

PITTSBURGH, Dec. 6 /PRNewswire/ -- White tea is a very healthy drink. Until recently white tea was only enjoyed by a handful of people in the US. However, it is now gaining in popularity very quickly, as health-conscious Americans discover this new beverage.

EnglishTeaStore.com (http://www.englishteastore.com/), a leading online retailer of tea and related products, announced very rapid growth of sales of its white tea, with sales doubling every month. The EnglishTeaStore.com brand of white tea was introduced in September 2004, and now is the fastest-selling tea on the web site with over 100 orders per day.

White tea has three times as many antioxidant polyphenols as green or black tea and has been shown to be 100% more effective in mopping up free radicals that cause aging effects such as skin to sag. Some of the world's top cosmetic companies are now using white tea for skin creams.

White tea leaves are plucked from a special tea bush called Narcissus or chaicha bushes. The leaves are not steamed or pan-fired (the process used in green teas). The leaves are naturally withered and dried in the sun. Only special leaves are selected, the ideal is two leaves wrapped around a new shoot. These leaves must show a very light green almost gray white color and be covered with velvet peach fuzz down.

EnglishTeaStore.com brand of white tea is unusual in that it has a jammy / malty flavor similar to a good quality black tea. Many white teas have relatively little taste. It is also priced at little more than most supermarket teas. It is available from some tea stores and online at http://www.englishteastore.com/.

For more information contact Kevin Hickey, VP Marketing, EnglishTeaStore.com, a division of Online Stores Inc., at 724-325-8500 ext. 527.

This release was issued through eReleases(TM). For more information, visit http://www.ereleases.com/.


Source: EnglishTeaStore.com

CONTACT: Kevin Hickey, VP Marketing, EnglishTeaStore.com, a division of
Online Stores Inc., +1-724-325-8500 ext. 527

Web site: http://www.englishteastore.com/


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