All-in-One Financial Websites Popular With Today's Online Consumer

All-in-One Financial Websites Popular With Today's Online Consumer

'One-stop-shops,' Like GoApply.com, are a Time Saving, Convenient Alternative to Multiple Loan and Financial Services Websites

ALISO VIEJO, Calif., Dec. 2 /PRNewswire/ -- Need a home loan? Eager to refinance your home to lower your monthly payment? Need to insure your car or consolidate your credit card debt? No reason to search Google for multiple website listings and services that cater to those needs. Today's one-stop- financial-shop has become all the rage with today's online consumer.

From home finance, refinance, debt consolidation, insurance and automotive-related products and services, consumers are increasingly becoming wise about researching and improving their personal financial situations, and the Internet, with its dizzying array of online financial services providers, is the perfect conduit to assist with those needs. But traditionally, it was difficult to sort through the clutter of multiple websites specializing in just one or two of the many services consumers needed to improve their overall financial standing ... until now.

Online players in the financial services space are realizing the merit of offering a variety of tools and products in one convenient and easy-to-use location -- a trend that's growing in popularity but one that's difficult for many companies to execute upon.

One such organization that's making successful inroads, however, is GoApply.com (www.goapply.com), the website dubbed as a "financial supercenter" for consumers. The company's CEO, Andre Stecki, says that while it's essential for financial specialists to offer many different services, it's difficult for companies to actually specialize in many different services -- a factor that sets GoApply.com apart from the competition.

"Our staff has decades of experience in a variety of industries -- from technology to home finance to insurance to automotive products. We're not your average one-product site with one core competency -- we offer a variety of services and have many established lending partners, which allows us to most effectively match our consumers to the right loan. That's what makes us different from our competitors."

Different indeed. In addition to home loans, home equity lines of credit, auto loans and insurance and debt consolidation services, GoApply.com also offers financial advice while providing consumers with access to financial calculators to determine the loans and products that best fit their needs.

This 'one-stop-shop' approach to anything financial is the latest and greatest offering in the online arena, according to industry experts. But the biggest 'fear factor' among many consumers is the issue of security. According to Stecki, security is one of his company's main priorities.

"Of course it's scary for people to submit financial information online," said Stecki, "and that's exactly why GoApply.com utilizes the latest technologies -- and updates those technologies on a weekly basis -- to ensure that sensitive consumer information is always safe and always confidential. In a word, consumer protection is our business."

According to Stecki, consumers can simply and easily complete a quote request form for home loans and lines of credit, auto loans, and insurance and credit card consolidation services at his organization's website, and in a matter of hours, they will be matched to -- and receive no obligation quotes from -- a variety of service providers. This approach eliminates the need for consumers to visit multiple, confusing websites to research and then find products that can improve their personal financial situations. What's more, Stecki says virtually any consumer credit standing is welcome -- the service isn't limited to just top-tier consumers with excellent credit histories. Our website's back-end filtering system routes customer inquiries to the appropriate lenders in real-time -- lenders that specialize in many different credit Products.

So where is the online lending industry headed and what can companies do to compete in this ever-changing environment? According to Stecki, today's online consumers want and need security, convenience and top-notch competitive products that can help them achieve their financial goals and to be successful, organizations like his must work to meet those goals.

"It's one thing to say you focus on a variety of different services, but it's quite another to be an authority on those services," said Stecki. "In our opinion, the industry is in a consolidation process as consumers search for one provider that can offer many different financial products -- products that actually work. GoApply.com understands this and has created an online financial supercenter in answer to this growing need."

Consumers interested in learning about these financial products and services can log onto www.goapply.com for more information or to submit a secure loan request form online.

About GoApply.com (www.goapply.com)

GoApply.com is a leading consumer website offering Home Finance, Credit and Debt Consolidation, Insurance and Automotive-related services. Launched in 2002, more than 3 million online customer loan requests have been matched to GoApply.com's network of accredited industry brokers and lenders to help fulfill their financial needs. With close to 30 years combined business experience, the senior management team and staff at GoApply.com has an intrinsic knowledge of today's online consumer -- knowledge that allows the company to match consumers with the right industry professionals across the U.S.


Source: GoApply.com

CONTACT: Jennifer Geist of GoApply.com, +1-949-330-6973,
jennifer@goapply.com

Web site: http://www.goapply.com/


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