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International Entertainment News

Tuesday, November 30, 2004

WHITTMANHART Named Interactive Agency of Record for Wilton Enterprises

WHITTMANHART Named Interactive Agency of Record for Wilton Enterprises

CHICAGO, Nov. 30 /PRNewswire/ -- WHITTMANHART Inc., and its division WHITTMANHART Interactive, recently announced its recognition as the interactive agency of record for Wilton Enterprises, the leading designer of celebration products, bakeware, and cake decorating tools. In this role, WHITTMANHART will continue to manage the online presence for Wilton Enterprises.

"People depend on Wilton to help in the celebration of important events like weddings, birthdays, and holidays, and the Internet plays a critical role in that process," says Eric Erwin, Senior Vice President of Marketing for Wilton. "WHITTMANHART has been an important partner and we truly value the online marketing and interactive expertise it provides."

"We have had an excellent relationship with Wilton and are pleased to be recognized as its interactive agency of record," said Tim Bay, Director of Client Services for WHITTMANHART Interactive. "The Internet provides unique opportunities for Wilton, and we look forward to continuing to develop online strategies and solutions that allow Wilton to reach new customers and engage in a meaningful manner with existing consumers."

As the interactive agency of record, WHITTMANHART Interactive will continue to provide Wilton Enterprises with a complete solution for its interactive marketing initiatives, including strategy, creative development, e-mail marketing, search engine optimization, and analytics.

About Wilton

Wilton Enterprises, headquartered in Woodridge, Illinois, has been a leader in cake decorating since 1929. Today, the company is also the market leader in cake, candy, cookie, wedding, bakeware, and home celebration products. From the hottest licensed characters to specialty shaped holiday products, Wilton offers cake pans, cookie cutters, baking cups and traditional pastry decorating tools. To learn more about Wilton and for the latest on Wilton products, visit its website at http://www.wilton.com/ .

About WHITTMANHART

Headquartered in Chicago, WHITTMANHART Inc. is a privately held company providing innovative solutions to Fortune 1000 and premier middle market companies through its offices in Chicago, Cleveland, Milwaukee, Cincinnati and Indianapolis. WHITTMANHART Interactive, WHITTMANHART Enterprise Technologies, and WHITTMANHART Managed Hosting are divisions of WHITTMANHART Inc. WHITTMANHART Interactive helps clients create more compelling and relevant interactive experiences. WHITTMANHART Enterprise Technologies helps clients more effectively leverage enabling technologies to achieve operational excellence. WHITTMANHART Managed Hosting helps clients manage key applications for maximum availability, performance, and security. WHITTMANHART draws upon over 20 years of quality work, strong client relationships, and value-driven solutions to focused industries. You can learn more about WHITTMANHART by visiting its Web site at http://www.whittmanhart.com/ .


Source: WHITTMANHART Inc.

CONTACT: Brian Diver of WHITTMANHART, +1-312-981-6056

Web site: http://www.wilton.com/
http://www.whittmanhart.com/


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