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International Entertainment News

Tuesday, November 30, 2004

Hollywood Courts Toronto-based Ashley Madison

Hollywood Courts Toronto-based Ashley Madison

Controversial dating service is focus of New Reality TV Program

TORONTO, Nov. 30 /PRNewswire/ -- The Ashley Madison Agency (www.ashleymadison.com) is the basis for a new reality TV program to be produced by two Hollywood heavy-hitters. The program focuses on The Ashley Madison Agency, a real life matchmaking service that caters to attached people seeking extramarital affairs and will delve into why people stray, profiling actual members and following them as they make connections, play trysts and go on dates.

The Ashley Madison Agency has taken the world of Internet dating to a whole new level since its launch in early 2002. With signups in the thousands every month it is the world's largest and fastest growing online social networking community of its kind.

"Monogamy is a hot-button topic in today's environment," said Darren Morgenstern, founder of The Ashley Madison Agency, "exploring the current state of love and commitment against the backdrop of our changing social landscape makes for a fascinating and daring unscripted drama."

Jane Lipsitz and Dan Cutforth of Magical Elves Productions are producing the program now in development. The producers have been nominated for two Emmys for "Bands on the Run" and "Project Greenlight." They most recently produced both seasons of "Last Comic Standing" and this past summer developed and produced the upcoming "Project Runway" for Bravo and are currently producing the third series of "Project Greenlight."

About The Ashley Madison Agency:

The Ashley Madison Agency (www.ashleymadison.com) is the world's largest online Social Networking Community of its kind that caters to people who are already in relationships but still want to date.

About Magical Elves Inc.:

Magical Elves was formed in 2001 by Dan Cutforth and Jane Lipsitz. They have been nominated for two Emmys for "Bands on the Run" and "Project Greenlight." They most recently produced both seasons of "Last Comic Standing" and this past summer developed and produced the upcoming "Project Runway" for Bravo and are currently producing the third series of "Project Greenlight."


Source: The Ashley Madison Agency

CONTACT: The Ashley Madison Agency: Bradley Moseley-Williams/Targeted
Messages, Toll Free: (416) 785-7056, Email: bmw@targetedmessages.com


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