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International Entertainment News

Tuesday, November 30, 2004

GoFish(TM) Search Technology Launches Beta

GoFish(TM) Search Technology Launches Beta

Innovative Search Technology to Deliver the Universe of Downloadable Audio, Video, Mobile Entertainment and Games to Leading Web-Search Engines and Consumer Portals

SAN FRANCISCO, Nov. 30 /PRNewswire/ -- GoFish Technologies Inc. today announced the beta launch of the GoFish Digital Media Search platform. GoFish has created the first search platform of its kind, which allows search engines and consumer portals to deliver targeted search results from a large universe of licensed and commercially available digital media downloads including music, movies, music videos, ringtones, mobile games and PC games. The launch of the GoFish Beta Web site, accessible at www.gofish.com, displays an example of the digital media search experience that can be licensed and branded by Web search engines and portals to deliver targeted results that link to actual commercial file downloads.

"Entertainment focused searches represent more than 20% of the activity at popular search engines. Through GoFish, the emerging world of commercial digital media downloads can now be incorporated into every consumer's Web search experience," said Michael Downing, co-founder and Chief Executive Officer at GoFish.

Searches for entertainment-oriented keywords, such as artists' names, song names, album names, and movie names, at GoFish-enabled Web search engines, will return descriptive listings for digital media downloads and direct links to download the files, streamlining the search experience for consumers, creating new revenue opportunities for search engines, and expanding distribution for content owners.

"With mobile entertainment content sales continuing to soar, 9 Squared is excited to be part of the GoFish digital media search platform. The adoption of their platform by major search engines will bring even more visibility to RingToneJukeBox.com, helping us to continually outpace the market in new user online registrations each month, which ultimately translates into greater recurring revenues," said Ted Suh, Chief Marketing Officer at 9 Squared Inc., owners of RingtoneJukebox.com.

GoFish expects to announce its first series of partnerships with web search engines in the coming weeks.

About GoFish Technologies

GoFish Technologies, Inc., www.gofish.com, is based in San Francisco. Financial backers include Marc Hannah, co-founder of Silicon Graphics, Lore McGovern, and Martin Tobias founder of Loudeye (LOUD). Michael Downing, Ted Casey and Dina Jackson founded GoFish in 2003.


Source: GoFish Technologies, Inc.

CONTACT: Michael Downing, CEO of GoFish Technologies, Inc.,
+1-415-503-4331, or michael@gofish.com

Web site: http://www.gofish.com/


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