Critical Mention Releases Latest Version of Critical TV Enterprise

Critical Mention Releases Latest Version of Critical TV Enterprise

Industry-leading TV Search and Monitoring Solution Now Includes Improved User Interface, Enhanced Search Engine, and Updated Distribution and Notification

NEW YORK, Nov. 30 /PRNewswire/ -- Critical Mention, Inc., the leading Web-based television search engine and monitoring service for corporate communications and business intelligence professionals, today announced a new version of its Critical TV Enterprise solution, which allows corporations to instantly track television news coverage and be immediately notified when their brand and their competitors are mentioned on television. The new Critical TV Enterprise includes an easy, simple-to-navigate user interface, a faster and more accurate search capability, and updated distribution and notification features.

Critical TV Enterprise continuously monitors news broadcasts to alert subscribers in real-time of their company, competitors or other key word mentions. Users can log in to read the text of a broadcast, view coverage, and share clips immediately by sending a video email to a colleague or workgroup. Users can also post the clip to a video gallery, order a copy on CD, or purchase a professionally written transcript of the coverage.

The new version of Critical TV Enterprise enables users to better monitor, search, view, and share relevant television news clips with the following new features:

-- Better User Interface: The redesigned interface provides easier
navigation and more intuitive workflow with a simpler design, allowing
fewer clicks to reach relevant results.

-- Enhanced Search Engine: New search features provide more relevant
search results faster and with better accuracy, and also include
improved Boolean functionality.

-- Detailed Notification: The "Notifier" engine includes date and time
stamp as well as additional program information.

-- Email Distribution: Users can now send video emails from their local
email clients such as Microsoft Outlook, which facilitates
distribution to an existing contact database.

-- Live Help: Live help is available on every screen throughout the
platform giving users the ability to reach customer support via phone,
chat or email.



"Television is by far the most influential news medium forming public opinion, which makes it an essential part of any effective corporate communications program," said Sean Morgan, CEO of Critical Mention. "The latest enhancements to Critical TV demonstrate our commitment to delivering a comprehensive platform to help our clients monitor their businesses and that of their competitors'. Critical TV ensures important unplanned mentions and breaking industry news get to the right people at the right time to facilitate a quick response. We are excited by the fact that our solution has a tremendous impact for our clients."

"In the past, Critical TV has allowed us to react quickly and intelligently to news coverage that affects our Company because it alerts us to relevant mentions immediately," said Scott Anderson, Senior Analyst, Investor Relations at QUALCOMM Incorporated. "The enhanced version of Critical TV Enterprise, further improves our ability to protect our image and manage our corporate identity."

Critical TV is currently used by more than 100 clients, including Fortune 500 companies and market leaders such as Prudential Financial, Miller Brewing, QUALCOMM, NBA, St. Johns University, The National Retail Federation and various offices of the U.S. government.

Critical TV Enterprise is available now on a subscription basis. For more information on Critical TV, please visit http://www.criticalmention.com/.

About Critical Mention

Critical Mention Inc., the most comprehensive Web-based television search and monitoring service, is changing the way corporate communications and business intelligence professionals search, track and view critical information from television news. The company's Critical TV platform provides real-time monitoring and email alerts for organizations that require up-to- the-minute news about their company, customers and competitors. Critical TV allows users to easily find a video clip online immediately after its broadcast; instantly share the clip within a workgroup via secure video-email or a private video gallery; and order a professional transcript or hard copy online. Critical Mention currently serves more than 100 clients, including Fortune 500 companies and market leaders in corporate communications, financial services, professional services, non-profit and government industries. Founded in 2002, Critical Mention (http://www.criticalmention.com/) is privately held, with headquarters in New York City.


Source: Critical Mention Inc.

CONTACT: Liz Bazini of Connors Communications, +1-212-798-1433, or
liz@connors.com, for Critical Mention Inc.

Web site: http://www.criticalmention.com/


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