Blue Cross Blue Shield of Massachusetts Selects Interwoven Web Change Management to Automate and Expand Disaster Recovery Operations

Blue Cross Blue Shield of Massachusetts Selects Interwoven Web Change Management to Automate and Expand Disaster Recovery Operations

Interwoven OpenDeploy to Enable BCBSMA to Rapidly Synchronize its Disaster Recovery Site, Streamline IT Operations, and Reduce Management Costs

BOSTON, Nov. 30 /PRNewswire-FirstCall/ -- The Gilbane Conference (booth #'s 138, 139) -- Interwoven, Inc. (NASDAQ:IWOV), provider of Enterprise Content Management (ECM) solutions for business, today announced that Blue Cross Blue Shield of Massachusetts (BCBSMA) has purchased the Interwoven Enterprise Web Change Management solution, powered by Interwoven OpenDeploy, to enable faster, accurate and cost-effective synchronization of a disaster recovery site for its member and provider Websites. BCBSMA also purchased the Interwoven Self-Service solution to maintain fresh, personalized content on its Provider Portal.

Headquartered in Boston, BCBSMA provides coverage to 2.6 million members with more than 17,000 healthcare providers in its HMO network. To ensure around-the-clock availability for its members and providers, BCBSMA will establish a duplicate Website in an alternate location that it can switch to live in the event that a disaster or other service interruption brings down the main site. For this strategy to be effective, the two sites must be perfectly synchronized at all times to reflect search engine, portal and personalization updates. However, due to the high volume of content BCBSMA features on its site, as well as applications including a provider portal and "My Wellbeing" member portal, this synchronization process can be very challenging. In the past, BCBSMA has relied on a manual deployment process executed by a team of consultants, which can be a costly and time-consuming approach. BCBSMA decided that the company needed to automate and streamline its disaster recovery processes to improve efficiency and reduce costs.

Already successfully using Interwoven TeamSite software to manage the content and authoring of its Website, BCBSMA extended its Interwoven implementation earlier this year to include the Web Change Management solution. The Interwoven Web Change Management solution enables companies to automate inefficient, manual deployment and change management processes, reducing the cost of managing complex Web-based application environments by an average of 40 percent. By allowing for changes in code, content and configurations to be deployed live simultaneously across any number of distributed touch points, the Interwoven solution will enable BCBSMA to maintain the synchrony that its disaster recovery approach demands. In addition to streamlining the IT operations processes that support BCBSMA's disaster recovery site, the solution will ensure application accuracy for both Website locations and accelerate the secure deployment of applications and content throughout the company's complex Web environment.

"Through our use of TeamSite, we knew how well Interwoven understands and addresses the challenges that a complex Web environment such as ours can present," said Mark Farone, Director of Web System Services at Blue Cross Blue Shield of Massachusetts. "The Interwoven Enterprise Web Change Management solution will enable us to keep our entire Web architecture synchronized, fresh and personalized while substantially reducing the associated management costs."

"As a result of our continued leadership in enterprise content management, we're well aware of the operations bottleneck that can result from complex, frequently changing Web applications," said Miles Kelly, Director of Product Marketing, IT Solutions at Interwoven. "We're pleased that BCBSMA has become the latest customer to break this bottleneck with the help of our Web Change Management solution."

In addition to the Interwoven Web Change Management solution, BCBSMA also purchased the Interwoven Self-Service solution powered by Interwoven MetaTagger, which will help the company achieve greater responsiveness and efficiency at a lower cost in the personalization of its Provider Portal and other site features. The Self-Service solution will be fully integrated with BCBSMA's Interwoven TeamSite implementation.

About Blue Cross Blue Shield of Massachusetts

Blue Cross Blue Shield of Massachusetts (www.bluecrossma.com) was founded 66 years ago by a group of community-minded business leaders. Today, headquartered in Boston, BCBSMA provides coverage to 2.6 million members. Consistently recognized for standards of service that are among the highest in the nation, Blue Cross Blue Shield of Massachusetts is the choice for health care consumers seeking reliable and high quality health care coverage. Blue Cross Blue Shield of Massachusetts is an independent licensee of the Blue Cross Blue Shield Association.

About Interwoven

Interwoven, Inc., provider of Enterprise Content Management solutions for business, enables organizations to unify people, content and processes to minimize business risk, accelerate time-to-value and sustain lower total cost of ownership. Interwoven delivers deep industry-specific solutions which reduce business process cycle time from initial collaboration through design, production, sales, marketing, legal review, IT and service. Interwoven leads the industry with a service-oriented architecture today and easy-to-use, best- in-class components and solutions. Today, more than 3,000 enterprises, law firms and professional services organizations worldwide are Interwoven customers including British Telecom, Ford, Freshfields Bruckhaus Deringer, General Motors, Jones Day, Motorola and Yamaha. Interwoven is headquartered in Sunnyvale, Calif., with offices around the world. For more information visit www.interwoven.com.

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Source: Interwoven, Inc.

CONTACT: Catherine Brew of Interwoven, Inc., +1-408-530-7043 or
cbrew@interwoven.com

Web site: http://www.interwoven.com/


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