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International Entertainment News

Tuesday, August 02, 2016

Telefonica Launches Jinni Discovery Across All Platforms

Telefonica Launches Jinni Discovery Across All Platforms

Adopting Jinni's Semantic Approach for both STB & OTT Services

NEW YORK, August 2, 2016 /PRNewswire/ --

[ ]
, a leader in semantic video discovery and targeted advertising solutions for
entertainment brands, is pleased to announce Telefonica Spain's launching of Jinni powered
discovery across both its OTT & STB platforms in a move geared at expanding on Yomvee's
success with Jinni to Moviestar+.

Telefonica places a high value on their recommendations and it's become clear that
using semantic discovery for content recommendations is essential for the company in order
to generate more business and to keep their subscribers engaged by consuming more content
that they will enjoy. Only semantic technology can understand what a title is truly about
and how to create recommendations that users can rely on to reflect that.

Through a deep semantic understanding of the content utilizing Jinni's Entertainment
Genome, operators can provide meaningful content recommendations to their users, thereby
increasing the level of satisfaction and overall consumption of content by their

"What sets entertainment recommendations apart from other products and services is
that when it comes to Movies & TV consumers are connecting with something in each title
they enjoy. Jinni's patented technology, with its semantic algorithms can understand and
isolate these subtle elements. Jinni is proud to be setting the direction in the industry
and we are pleased to support Telefonica Spain with the best semantic technology available
on the market," said Yosi Glick, Jinni Co-Founder & CEO. You can follow Jinni's CEO:

About Jinni 

Jinni offers a holistic content to audience platform, using its patented technology to
provide solutions for both video discovery and targeted digital advertising campaigns for
entertainment content and is the holder of the 66th annual Technology & Engineering Emmy
(R). Using content genetics and nuanced understanding of user tastes, complemented by
collaborative filtering techniques, the Jinni engine brings a uniquely intuitive
personalized experience that increases content consumption and consumer satisfaction. The
Jinni service is powered by the Entertainment Genome(TM), containing thousands of genes
that are assigned to describe mood, style, plot, setting and more; this is a rich
alternative to the usual genre language. New titles are automatically indexed via analysis
of user reviews and synopses, using a proprietary Natural Language Processing solution.
These elements are then matched to subscribers' personal tastes and viewing history to
provide a truly personalized experience. Jinni is the leading content discovery and
personalized recommendations provider for linear TV and VOD serving global tier-1 Pay TV
and OTT content providers. The company has extended its service into the ADTECH space with
an entertainment audience targeting solution addressed to agencies, Hollywood movie
studios, TV networks and OTT video providers. Its customers include Xfinity, AT&T U-verse
(R), Xbox, VUDU, Telus, Proximus, Prisa, TV4 and some of the major Hollywood studios.

Media Contacts 

Ben Harten, Director, Marketing 
Tel: 1-(800)774-3930 



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