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Sunday, August 07, 2016

Swedish Startup Magine Clinches Deal to Stream Live TV to Over 100 Million Chinese Households

Swedish Startup Magine Clinches Deal to Stream Live TV to Over 100 Million Chinese Households

STOCKHOLM, August 8, 2016 /PRNewswire/ --

Company establishes Magine Asia Unit in Hong Kong  

The Swedish streaming television platform Magine AB (
has announced the agreement with a Beijing-based digital TV system integrator and operator
to build, launch and operate an Internet-based video streaming system for the Chinese
market. In parallel with this, Magine has established the Magine Asia Unit, based in Hong

The agreement comprises the establishment and operation of an internet platform to
provide both video-on-demand and linear content streaming to over 100 million households.
 The Beijing based company has active businesses in a number of provinces in China, and
close cooperation with some of the largest TV stations and operators there.

"Global expansion and deep strategic partnerships are key to Magine's growth. With
this agreement, we become a leading player in the rapidly evolving Chinese streaming
market," said Dr. Ambuj Goyal, CEO of Magine. "Magine's superfast, reliable and secure
global internet based TV distribution platform, dubbed Magine's TV Superhighway, is
transforming the way how production quality content moves around the world," says Goyal.

About Magine 

The Swedish startup Magine is a pioneer within the international TV streaming market.
With consumer services in Scandinavia and Germany since 2013 and with new partners
operating in Asia, the Middle East and North Africa, Magine is building the fundamentals
of the TV Superhighway, offering a global OTT platform and an ecosystem for content
providers and distributors in all parts of the world. The company has offices in Stockholm,
Berlin, London and Hong Kong.  


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