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Thursday, July 07, 2016

Sword & Scale Joins Forces With Wondery

Sword & Scale Joins Forces With Wondery

Hit True Crime Show Hosted By Mike Boudet Becomes Wondery's Largest Partner Show

LOS ANGELES, July 7, 2016 /PRNewswire/ -- Sword & Scale, a true crime podcast series hosted by Mike Boudet has joined Wondery's lineup for advertising sales and distribution as the podcast network's 10(th) partner show.

Sword & Scale is a podcast and website covering the dark underworld of crime and the criminal justice system's response to it. Told from the narrator's point of view and featuring 911 calls, court testimony, interviews with victims and sometimes perpetrators, Sword & Scale gives listeners a 360 degree look at the story.

With new episodes every other week, Sword & Scale delivers over three million downloads per month, putting it among a selective club of podcasts to cross that mark. There are 70 episodes available, and many of them have been ad-free. Now for the first time, through dynamic ad insertion technology from Wondery and Art19, advertisers will be able to reach the show's listeners with host-read ads and a low-clutter, minimal-interruption environment.

"What excites me about joining the Wondery network, is that these guys get it. They actually listen to podcasts and are fans of the podcasts they work with. I'm very excited to join this young and fresh network that shows a great deal of promise," said Mike Boudet, founder and host of Sword & Scale.

Sword & Scale joins two other true crime shows on Wondery's partner lineup: Real Crime Profile, hosted by former FBI profiler Jim Clemente, criminal behavioral analyst Laura Richards and Criminal Minds' casting director Lisa Zambetti, CSA; and The Vanished. Real Crime Profile has explored the crimes covered in Netflix's Making A Murderer and FX's The People v. O.J. Simpson: American Crime Story, while The Vanished investigates missing person cases, seeking justice for those who have disappeared.

"Sword & Scale's meteoric rise in popularity has put it in the selective club of podcasts with more than three million downloads per month. Its listeners are passionate, loyal, and hard to find among other podcasts. We are very excited to have them join Wondery," said Hernan Lopez, Founder & CEO of Wondery.

To listen to Sword & Scale, visit or

Wondery is a media company specialized in mobile and on-demand audio storytelling, connecting wonderers and brands to a world of entertainment and knowledge.

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SOURCE Wondery


CONTACT: Fifteen Minutes Public Relations, Cory Councill 323.556.9700

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