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Friday, July 15, 2016

SEPHORA COLLECTION Joins Panorama As Official Beauty Sponsor For 2016

SEPHORA COLLECTION Joins Panorama As Official Beauty Sponsor For 2016

SAN FRANCISCO, July 15, 2016 /PRNewswire/ -- SEPHORA COLLECTION is bringing an exclusive beauty experience to the inaugural Panorama, a new music festival making its debut July 22-24 in New York City's Randall's Island Park. As the official beauty sponsor, SEPHORA COLLECTION will offer festival goers an interactive encounter featuring innovative technology and engaging product exploration designed to take them on a beauty journey.

"We are thrilled to be a featured partner of Panorama this year, as official beauty sponsor," said Deborah Yeh, SVP of Marketing and Brand for Sephora. "As a retailer, Sephora already has the ability to share great shopping experiences with our clients, and our focus at Panorama is to offer a deeper product experience for SEPHORA COLLECTION, sharing our unparalleled brand assortment and service premise in an unexpected way beyond our stores or dotcom site."

Throughout the three-day event, attendees can experience beauty, uncomplicated with the SEPHORA COLLECTION artistry team at the beauty bar. Experience SEPHORA COLLECTION best selling products like the soothing face masks, revive their look with SEPHORA COLLECTION Beauty Amplifiers that luminize, plump and set, refresh lip looks with Colorful Gloss Balms, and adorn festival looks with SEPHORA COLLECTION body art appliques. Festival hair fallen flat? Guests at the SEPHORA COLLECTION experience will also get first access to hair touchups at the Ouai Braid Bar and Wave Station + Dry Shampoo Styling Station.

During the festival SEPHORA COLLECTION's free Wi-Fi connects guest to interact with the latest technology from the Sephora Innovation Lab, like the new Sephora Virtual Artist, and contribute to the @SephoraCollection Instagram with their own personal "What I Want" beauty declaration using the hashtag #BeautyUncomplicated.

For those who aren't able to attend, follow SEPHORA COLLECTION's social reporters on Instagram @SephoraCollection #BeautyUncomplicated to see live posts and trending beauty looks.

Sephora is a leader in global beauty retail, teaching and inspiring clients to play in a world of beauty. Sephora has earned its reputation with its expertise, innovation, and entrepreneurial spirit, and has been changing the face of prestige cosmetics since its debut in Paris in the early 1970's. A year after its acquisition by luxury group LVMH Moët Hennessy Louis Vuitton in 1997, Sephora expanded its empire to North America with a revolutionary store model that broke down the department store counter. Now with more than 360 stores in the Americas--including US, Canada, Mexico, and Brazil--plus 500 inside JCPenney, Sephora has become a leading international beauty destination with over 2,000 locations in 31 countries, plus an award-winning website and an intuitive mobile app. Clients have the opportunity to play with 14,000 products from 200 carefully curated brands, featuring indie darlings, emerging favorites, trusted classics, and Sephora's private label, SEPHORA COLLECTION. In store, the client receives personalized recommendations from the IQ system, and at the Beauty Studio she explores her look with makeovers, complimentary classes, hands-on events, and one-on-one consultations. Online she interacts with an inclusive beauty community on the award-winning Beauty Board, interactive Beauty Talk, and The Sephora Glossy blog. And as one of Sephora's 17 million Beauty Insiders, she feeds her beauty addiction with unique rewards and experiences. Sephora offers endless ways to explore beauty. For the latest, visit

About PANORAMA: PANORAMA is a music, art and technology festival produced by Goldenvoice. The event, which will be held at Randall's Island Park located in New York City July 22-24, 2016. Over the course of 3-days, over 64 artists will take the stage including headlining performances from Arcade Fire (Friday), Kendrick Lamar (Saturday), and LCD Soundsystem (Sunday) surrounded by an interactive, experiential tech installation known as, THE LAB. PANORAMA will celebrate New York City's position as both a capital of entertainment and hub of innovation. For the complete line-up and festival offerings log on to,

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SOURCE Sephora


CONTACT: For more information, please contact: Colleen MacDonald,, 646.214.5727 x 111; Natalie Krause,, 646.214.5727 x 117

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