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Monday, July 25, 2016

A New Beauty Category Emerges With The Launch of FragranceLock(TM)

A New Beauty Category Emerges With The Launch of FragranceLock(TM)

Revolutionary Fragrance Finishing Spray That Gives Your Fragrance Staying Power Is Introduced on HSN

NEW YORK, July 25, 2016 /PRNewswire/ -- FragranceLock(TM), a revolutionary fragrance finishing spray that gives your fragrance longer lasting staying power, leaves a breathable mesh on the skin decelerating fragrance's natural evaporation cycle making fragrance last longer.

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Once a woman falls in love with the scent of her perfume, she wants it to last. It's the #1 attribute she seeks. Perfume makes women feel feminine, clean and fresh and adds to their sense of confidence, style and personal pleasure.

FragranceLock extends the overall long lasting efficacy of the fragrance and slows down its natural evaporation cycle. Testing demonstrated that FragranceLock helps perfume last for up to 12 hours or longer.

Apply your perfume, let your personal chemistry work its magic, let dry and spray FragranceLock(TM) over your fragrance. Unlike current practices of layering fragrance with similarly scented products, FragranceLock(TM) can be used with all fragrances, providing long lasting benefits. It boosts the overall efficacy of the fragrance keeping a woman's favorite fragrance in place longer.

Daughter and mother duo, Josephine Sullivan and Francine Gingras set a course to discover and develop a solution for this very simple consumer wish. "My perfume smells great but it doesn't seem to last long. Why doesn't anyone invent a product to make your perfume last longer?" said Josephine, a college student at the time and longtime beauty aficionado raised by parents who both worked in the beauty industry. Francine, a 20 plus year veteran of the industry, decided it was time to become an entrepreneur, quit her day job and together they worked to create something that would deliver against this unmet consumer need.

"FragranceLock is the ultimate finishing layer created to ensure that perfume lasts longer," said Gingras. "Our philosophy is simple- we know fragrance has the power to unlock hidden potentials, create lasting memories and represent the most intimate dimension of a woman. So we want every scent to last longer because perfume is personal," said Gingras. It comes in a 2.75 oz. bottle and will retail for $34.

Because we believe every woman should feel her most beautiful...longer.

FragranceLock will launch exclusively on HSN on July 27(th) and will be available on starting July 25(th). It will be available in early September at

For more information, please contact:
Jessica Goldberg at Irwin Gail, 646-722-3299 x3026 / Email

About Beauty Boost Inc.:
Beauty Boost Inc. focuses on white space solutions for the beauty and personal care product industry. At Beauty Boost Inc., we believe every woman should feel her most beautiful!

SOURCE Beauty Boost Inc.

Beauty Boost Inc.

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