Paul Korda . com - The Web Home of Paul Korda, singer, musician & song-writer.

International Entertainment News

Friday, June 17, 2016

REVOLT Disrupts The Upfronts With 'Social Match' Measurement Strategy

REVOLT Disrupts The Upfronts With 'Social Match' Measurement Strategy

Partnership with Crimson Hexagon Provides New Alternative For Advertising Campaigns

NEW YORK, June 17, 2016 /PRNewswire/ -- REVOLT announced today a revolutionary offering to advertisers as media companies strategize their Upfront deals. REVOLT will now offer a guaranteed one-to-one match of TV impressions on Social Media, showcasing the strength and influence of the music network's audience. The company has partnered with leading social media analytics company Crimson Hexagon for 3rd party data, giving agencies and advertisers the ability to partner on a number of offerings that will generate mass social exposure.

By tapping into their social conversations, brands can become an "always on" part of the community amongst artists and fans. While much of the conversation surrounding the Upfronts has focused on engagement and effectiveness, this new offering will target MultillennialZ (what REVOLT has dubbed their diverse audience of Millennials and Gen-Z'ers), and provide a new way to measure the impact of TV dollars spent.

"Since our launch, Nielsen has proven REVOLT is #1 in social influence amongst our competitors," said Michael Roche, EVP of Sales & Partnerships. "The social power of our brand, the artists we work with on a daily basis, and the network of influencers we bring together provide added scale for brands that match or exceed that of TV impressions."

This new model goes against the grain of traditional media offerings, in line with the disruptive mentality from which REVOLT was created. Instead of following the traditional industry Upfront programming model, REVOLT has built their plan around successful formats that provide the ability to deliver meaningful content to their audience at the speed of social.

As a result, REVOLT's programming lineup is heavily based on LIVE content. This includes its flagship REVOLT Live airing 5 days a week, Breakfast Club airing 3 hours LIVE each day, and continuous LIVE segments throughout the week from the news team. Additionally, the network airs daily performances from new artists with REVOLT Sessions, major LIVE driven events (such as a partnership with ESPN's X Games) as well as the successful REVOLT Music Conference allowing endless opportunities for advertiser partnerships.

"Brands that partner with REVOLT think beyond traditional metrics and focus on the effective connection we provide with MultillennialZ," added Roche. "The Social Match based on Crimson Hexagon data, details not only reach, but monitors audience sentiment, allowing advertisers to adjust creative in real-time."

Advertisers will be provided with feedback regarding how customers are relating to their messaging as well as obtaining a true sense from the most prolific authors and influential posters that are interacting with their brand. This type of data is unlike anything else being analyzed by traditional measurement.

REVOLT continues to increase its distribution having added DIRECTV and expanding with AT&T U-verse TV as part of its carriage. They are approaching 50MM homes and are working with over 70 national advertisers.

REVOLT is the #1 name in music. Focused on expertly curating the best of the best in music and engaging youth in social conversation, the multi-genre, multi-platform network offers breaking music news, videos, artist interviews, exclusive performances, and original programming. Attracting over 50 million young adults through television, digital properties, social and mobile, REVOLT is accessible 24/7 - anytime, anywhere, any screen and is available nationally on DIRECTV, AT&T U-verse TV, Time Warner Cable, Comcast, Verizon FiOS, CenturyLink Prism TV and Suddenlink, as well as OTT platforms fuboTV, KlowdTV, and FilmOn. REVOLT is also available internationally in the Bahamas on Cable Bahamas, the Cayman Islands on Westel, in Jamaica on Digicel, and in Trinidad on Digicel and Massy Communications. For more information, visit

Media contact is:
Chloe Williams

Logo -



Web Site:

Profile: intent


Post a Comment

<< Home