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Tuesday, June 14, 2016

Loton, Corp's LiveXLive Subsidiary Enters Agreement with Exchange Los Angeles

Loton, Corp's LiveXLive Subsidiary Enters Agreement with Exchange Los Angeles

Subsidiary Obtains Digital Streaming Rights for Exchange Los Angeles, the Premier nightlife and music venue in Los Angeles, CA

LOS ANGELES, June 14, 2016 /PRNewswire/ -- Loton, Corp's (OTC: LIVX) LiveXLive subsidiary has entered into an agreement securing streaming and other digital rights for Exchange LA, the Premier nightlife and music venue. LiveXLive will produce and distribute HD digital broadcast experiences of the world's leading performers to any connected device.

LiveXLive will create and curate on going branded Exchange LA content including live-streamed concerts, DJ shows, and other lifestyle events from their colossal 4 story, 25,000 square foot venue, the former Los Angeles stock exchange building. "LiveXLive and Exchange LA are going to build the ultimate experience for users worldwide of HD content that will include the greatest DJ performances all from one location. Exchange LA continues to attract premier talent such as Skrillex, Zedd, Kaskade Krewella and Carl Cox just to name a few. Exchange LA is second to none as a venue and provides the premier experience for all fans of music and nightlife," said Adi McAbian, owner of Exchange LA.

The agreement includes rights to stream Exchange LA events live across the globe on the LiveXLive website and mobile app in addition to select distribution partner platforms including web, mobile, radio, audio, television, virtual reality and other devices.

"With the Rock in Rio festival and other major festivals to shortly be announced; the TAO, Saban and KOKO venues, and now the introduction of original programming, LiveXLive is on its way to realizing the company's vision to amass thousands of hours of premium live music and other exclusive curated content from across the globe," said Robert Ellin, LiveXLive Founder and Chairman. "LiveXLive is building the first independent global live music and lifestyle network providing fans access to experience music around the world like never before and all from the palm of their hand. Exchange LA is a premier venue that will provide for edgy, underground content to be created." LiveXLive has streamed worldwide sensations Katy Perry, Rihanna, Avicii, Elton John, Rod Stewart, Metallica, Sam Smith, Bruce Springsteen, Maroon 5, John Legend, Fergie, The Script, One Republic, Charlie Puth and the Hollywood Vampires as well as other superstar musicians.

LiveXLive continues to acquire rights to top music festivals in addition to nightlife performances and other live music venues. Additionally, the company is in production on two series to add to its original programming slate. The company is in discussions with content partners, venues and artists from around the world and continues to partner with some of the largest distribution outlets including, MTV, AOL, Complex among others.

About Exchange LA
Exchange LA was created as a forward thinking entertainment company that owns and operates one of the most successful nightlife and entertainment venues in the United States. Housed inside the former Los Angeles Stock Exchange building, Exchange LA regularly brings the hottest performers in the World to Los Angeles. In addition to the leading weekly DJ talent, Exchange LA is home to such talent Skrillex, Zedd, Kaskade Krewella and Carl Cox among other top musicians.

About Loton, Corp (OTC: LIVX)
Loton, Corp (LIVX.OB) is a parent company in the emerging live / digital music space. The company's LiveXLive subsidiary intends to be the world's first premium live music streaming network that will deliver around the clock live music to viewers on any connected device as an authentic and experiential platform. The platform plans to offer the world's leading music festivals with multiday and multistage coverage, unique concerts, intimate performances and cutting edge programming. We plan to extend the live experience to fans on desktop, laptop, mobile, tablets, consoles, connected TVs and virtual reality platforms. The LiveXLive network expects to provide compelling and curated content that showcases the entire spectrum of music to include music inspired fashion, food, and lifestyle content and showcase interviews, backstage access and both fan and artist perspectives. LiveXLive intends to feature all genres of music including rock, pop, indie, alternative, EDM, country and feature major festival headliners as well as emerging artists performing at clubs and venues around the globe.

Forward Looking Statement
Statements in this news release concerning future results from operations, financial position, economic conditions, product releases and any other statement that may be construed as a prediction of future performance or events are forward looking statements which involve known and unknown risks, uncertainties and other factors which may cause actual results to differ materially from those expressed or implied by such statements. These factors include uncertainties as to levels of orders, ability to record revenues, release schedules, market acceptance of new products, changes in economic conditions and market demand, pricing and other activities by competitors, and other risks including those described from time to time in the Company's filings on Forms 10-K and 10-Q with the Securities and Exchange Commission, press releases and other communications.

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CONTACT: Business Inquiries: Robert Ellin //; Media Inquiries: Alexandra Abromaitis //

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