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Tuesday, June 14, 2016

LeEco Partners With Prestigious Bollywood IIFA Awards 2016

LeEco Partners With Prestigious Bollywood IIFA Awards 2016

NEW DELHI, June 14, 2016 /PRNewswire/ --

On the back of a successful, high profile launch last week in New Delhi of its next
generation devices, LeEco, the Internet and technology conglomerate has made its next move
into the star-spangled realm of Bollywood. The technology major has signed up as the
official powered-by sponsor of the prestigious, highly celebrated International Indian
Film Academy (IIFA) Awards 2016. This partnership signals the significant synergies
between LeEco and the iconic Bollywood film awards brand. As the 17th edition of most
spectacular celebration of Indian Cinema, IIFA will be held in the capital of Spain -
Madrid from 23rd - 26th of June this year.

Entertainment is central to LeEco's content ecosystem and to this end; the Internet
global entity has been making considerable investments in India by forging partnerships
and alliances with best-of-breed names in movies, music and live TV. This association with
IIFA Awards is therefore a step to further cement its association with entertainment,
besides of course, cashing in on the popularity of Bollywood among star-struck Indian
consumers to bolster its marketing efforts for its Superphones and other upcoming
products. In what could be termed as a strategic move on LeEco's part, this IIFA
association is aligned to LeEco's overall objective of redefining entertainment and
bringing its users an all-encompassing experience like no other.

Commenting on the significant association, Mr. Atul Jain, COO, Smart Electronics
Business, LeEco India, said, "We are extremely delighted to have partnered with one of the
most coveted platforms representing Indian cinema globally. Our key differentiator is our
exceptional content ecosystem model in India that lets users enjoy a seamless viewing
experience on their phones and in the near future, other LeEco screens, similar to IIFA
which celebrates and curates magical and memorable entertainment for everyone. This
partnership truly exemplifies our India strategy for content - providing high quality
curated Bollywood experience to our users, on-the-go."

Over the years, IIFA has become one of the most eminent festivals that have taken
Indian cinema beyond the realms of Indian cities, to countries and audiences across the
globe. This is another compelling reason for LeEco to have partnered with IIFA. Also, so
far IIFA as a platform has remained virgin territory especially in terms of association
with any Internet or smartphones company, making it a clutter-free and highly appealing
category for LeEco.

As part of LeEco's association with IIFA, the company is also presenting a
never-before opportunity to its superfans. Two lucky LeEco superfans will get a chance to
win a trip to Madrid sponsored by LeEco and mingle with some of the most celebrated stars
of the Indian film industry and notable dignitaries from India and across the globe.

LeEco, since its India launch early this year has been swiftly captivating the Indian
market through various associations with prestigious names in the industry. LeEco's
content is centered on entertainment - be it movies, dramas, reality shows, music or
sports and is extremely focused on the entertainment spectrum.  

LeEco is now working with big names like Eros Now, YuppTV and Hungama in India.
Through LeEco's Membership program, users can get access to a collection of 2000+ movies
that will be first released exclusively on LeEco devices, inclusive of premieres from
Hollywood and Bollywood. Meanwhile, LeEco membership program provides 3000+ hours of
curated shows, 150+ live TV channels and 3.5 million songs for users' choices. LeEco takes
the lead in offering 1.9 million songs with lossless audio, bringing the users' audio
experience to a brand new height.

About LeEco: 

LeEco, formerly known as Letv, is a global pioneering Internet and technology company
with multiple Internet ecosystems across content, devices, applications and platforms.
Founded in November 2004 by Jia Yueting and Liu Hong, LeEco employs more than 10,000
people and is the world's first video company to go public with a market capitalization of
more than $12 billion USD. Headquartered in Beijing, China, it has regional headquarters
in Hong Kong, Los Angeles and Silicon Valley.

With 'Complete Ecosystem, ground-breaking technologies, and disruptive pricing' as the
guiding principle, LeEco is engaged in a myriad of businesses, spanning from
Internet-based Super TV and Superphones, video production and distribution, smart
devices/accessories and large-screen applications, to E-commerce and even connected
super-electric cars. The company also features one of the world's largest content
libraries, comprising of movies, TV dramas, entertainment shows, sports and music, which
can be conveniently viewed on LeEco products, including the Superphones, Super TVs, and in
the near future, Le Autos. Breaking the barriers of industries, LeEco provides
personalized products and services for an enhanced user experience at disruptive prices.

Media Contact: 
Nitin Kinger 
LeEco India 


Le Ecosystem Technology India Pvt. Ltd.

Profile: intent


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