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Friday, June 10, 2016

BAJAAO and National Institute of Technology Collaborate Over Music

BAJAAO and National Institute of Technology Collaborate Over Music

MUMBAI, June 10, 2016 /PRNewswire/ --

BAJAAO Equips NIT Jam Room With Musical Instruments and Pro Audio Components 

Many indie musicians in India live a dual life juggling gigs with a more traditional
career choice, and many known names come from analytical backgrounds like engineering.
This relationship gets a further push as India's largest direct online retailer for
musical instruments and pro audio equipment, BAJAAO enters into a one-of-a-kind, new
alliance with National Institute of Technology (NIT), Rourkela, to bring music even closer
to their students.

With music quickly becoming an integral part of mainstream education, BAJAAO is
providing the students with a new experience of learning with music. To boost the interest
for different kinds of music on campus, BAJAAO has helped revamp and refurnish the
institute's six year old makeshift jam room with international quality instruments and

Education is changing and institutions are bringing about a change in the mindset of
people. Augmenting the dreams of budding musicians on NIT campus, the brand new jam room
not only includes instruments like guitars, drum kits, keyboards, microphones and
accessories from BAJAAO, but also pro audio components like sound mixers and PA systems to
amplify audio within the room.

With the help of BAJAAO's music and professional audio experts, the jam room boasts of
some iconic and celebrated music instruments and pro audio brands like Fender, Tama,
Roland, Sennheiser, Samson, Cort and Behringer.

Commenting on NIT's association with BAJAAO, Prem Depon Nayak, Student-in-Charge
(Purchase), NIT Rourkela said, "These days, sound matters more than before. As a musician,
it is expected that your instruments sound good. BAJAAO's experience in the industry as
well as their understanding of music definitely made them stand out as a company we should
partner with. Their efforts taken to overcome the challenge of the lack of quality music
gear and to make it available for Indian music enthusiasts are clearly evident. Their
sincerity in trying to elevate the music scene in India, and support aspiring musicians
helped us realize that we were associating with the best."

According to Suman Singh, CEO, BAJAAO, "There is an increasing demand for inclusion of
music in mainstream education today, as many consider it the best way to instill focus and
concentration. Also, music has gone past the taboo career choice and many parents are
motivating their children to follow their passion and pick up their instrument of choice.
BAJAAO has always helped in transcending musical journeys with its broad spectrum of
opportunities, and I believe this association will help us find potential musicians and
introduce the industry to rising talents."

The students at NIT Rourkela now have access to the world renowned music gear, which
gives them an opportunity to not only hone their skills, but also pursue music as a
serious option, in addition to their chosen career paths. Having already associated with
music schools like True School of Music in Mumbai, BAJAAO expects this unique
collaboration of technology and music, which will become the trendsetter for other
institutions, to encourage young talents to explore their potential beyond the obvious.

About BAJAAO: 

Started in 2005 by Ashutosh Pande, a young professional with experience in E-commerce
technologies and a burning interest in music, BAJAAO ( is now
India's largest direct online retailer for musical instruments and pro audio equipment.
BAJAAO also offers a wide range of services to the music entertainment industry. BAJAAO
has worked with many reputable brands including Walt Disney Studio, Sony Music, Vishesh
Films, Pepsi MTV Indies, Harman Professional India, and Gibson. In May 2014, BAJAAO raised
investment from investors including Austin Bazaar founder Suman Singh, who took over as
CEO in January 2015. His experience in scaling up a fast growing company and in managing
complicated supply chain networks has been very valuable for BAJAAO.

For more information please contact: 
Bidisha Mukherjee 
Ph: +91-9619343799 

Neesha Roy 
Ph: +91-9967715636 



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