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Thursday, June 09, 2016

Aquafina® Launches First-Ever Film Partnership with the Release of 20th Century Fox's Ice Age: Collision Course

Aquafina® Launches First-Ever Film Partnership with the Release of 20th Century Fox's Ice Age: Collision Course

New campaign features a chance to win a trip to Kennedy Space Center, custom TV spot and more

PURCHASE, N.Y., June 9, 2016 /PRNewswire/ -- Today, Aquafina announced the brand's first-ever film partnership of the upcoming summer release, Ice Age: Collision Course. In conjunction with the highly anticipated movie, which hits theaters on July 22(nd), Aquafina will roll out a custom TV spot and a national consumer sweepstakes, along with engaging retail and digital initiatives.

Beginning June 12(th), consumers across the country can enter for a chance to win a trip for two families of four to the legendary Kennedy Space Center Visitor Complex in Florida, where they will have an unforgettable Astronaut Training Experience®. Over the course of a three day trip, a winning family will receive a VIP experience touring an active launch facility, seeing the real Space Shuttle Atlantis, meeting a veteran NASA astronaut and participate in a 5-hour hands-on training designed with NASA approved content. They'll use state-of-the-art simulators and technology to master the art of space travel - and unlike Ice Age character Scrat - they won't put Planet Earth at risk! To enter, consumers can simply text "AQUAFINA" to 73774.

"We are thrilled to partner with Aquafina and Kennedy Space Center Visitor Complex and feel the brands are a natural fit for the film," said Zachary Eller, SVP, Marketing Partnerships, 20(th) Century Fox. "Like Ice Age: Collision Course, Aquafina is sure to be a summer favorite!"

Starting July 4(th), Aquafina will also debut a national custom animated TV commercial featuring Ice Age's beloved and acorn-obsessed character, Scrat, chasing a just out-of-reach Aquafina bottle. Additionally, throughout the duration of the campaign, limited edition Aquafina packaging featuring characters Scrat, Sid, Diego, along with new characters Shangri-llama and Brooke will be available for purchase in stores nationwide.

The Aquafina brand's social channels will also have engaging custom content during the course of the campaign where fans can see Scrat and the Herd surprising happy bodies across the nation with their happy body dance moves.

"We are excited to celebrate the launch of Ice Age: Collision Course by teaming up with 20(th) Century Fox for the brand's first-ever film partnership," said Sadira Furlow, senior brand director, Aquafina. "The entertaining and lighthearted thematic of the film is a great complement to the feel good moments we embrace with our 'Aquafina For Happy Bodies' mission.

For more information on Ice Age: Collision Course, please visit For more information on Kennedy Space Center Visitor Complex, please visit

Additional Contest Detail
At least one person travelling must be over the age of 25; accommodation is based on two adults and two children under 16 sharing a family room; a valid credit or debit card will be required to guarantee your room on check in; prize does not include travel to and from the departure airport, personal expenses, incidentals, or food and drink unless otherwise stated; all elements of the prize are subject to availability; if unavailable, experiences and items of a similar nature and value may be offered; once confirmed, the prize cannot be amended or cancelled; prize is nonrefundable and non-transferable; no cash alternative is available; all travelers will require valid photo ID to travel; any necessary visas or insurance are the responsibility of the winner and guests; prize cannot be taken over Christmas, New Year or Public Holidays in the arrival or departure country; prize is valid for 12 months from the date of notification of winning, and all travel must be completed within that time. Some height and weight restrictions apply on select simulators at Kennedy Space Center Visitor Complex. Children participating in the space training experience must be between the age of seven and 16. Activity is available on select dates throughout the year, subject to availability. Car hire available to winners over 25 with a valid license. Images are for illustration purposes only and cannot be used promotionally.

About Ice Age: Collision Course:
Scrat's epic pursuit of the elusive acorn catapults him into the universe where he accidentally sets off a series of cosmic events that transform and threaten the Ice Age World. To save themselves, Sid, Manny, Diego, and the rest of the herd must leave their home and embark on a quest full of comedy and adventure, traveling to exotic new lands and encountering a host of colorful new characters.

About Twentieth Century Fox:
One of the world's largest producers and distributors of motion pictures, 20(th) Century Fox produces, acquires and distributes motion pictures throughout the world. These motion pictures are produced or acquired by the following units of 20(th) Century Fox Film: Twentieth Century Fox, Fox 2000 Pictures, Fox Searchlight Pictures, Fox International Productions, and Twentieth Century Fox Animation.

About Kennedy Space Center:
Kennedy Space Center Visitor Complex brings to life the epic story of the U.S. space program, where NASA made history and where it's still being made. Experience a full day or more of fun and educational activities, including the Kennedy Space Center Tour featuring the Apollo/Saturn V Center with an actual Saturn V moon rocket, Space Shuttle Atlantis(SM), Shuttle Launch Experience(®), IMAX(®) A Beautiful Planet and Journey To Space films, Astronaut Encounter,Journey To Mars: Explorers Wanted, Science on a Sphere, Rocket Garden and many other interactive exhibits. New is Cosmic Quest, the only gameplay experience in the galaxy featuring real NASA missions to build a Martian habitat, launch a rocket and redirect an asteroid. Opening late 2016 is Heroes and Legends featuring the U.S. Astronaut Hall of Fame. Only 45 minutes from Orlando, Fla., Kennedy Space Center Visitor Complex opens daily at 9 a.m. with closing times varying by season. Admission is $50 + tax for adults and $40 + tax for children ages 3-11. Kennedy Space Center Visitor Complex offers annual passes starting at $75 + tax for adults and $60 + tax for children ages 3-11. For more information, call 877-313-2610 or visit

SOURCE Aquafina


CONTACT: Stephanie Sternberg, Aquafina Communications, / 914.253.2358 or Briana Haas-Zak, PMK·BNC on behalf of Aquafina, / 212.373.6129

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