Veteran Sales Execs Join AIRE Radio Networks
Veteran Sales Execs Join AIRE Radio Networks
Revenue Generating Specialists To Augment Hispanic Network Efforts
MIAMI, May 17, 2016 /PRNewswire/ -- AIRE Radio Networks, a division of Spanish Broadcasting System (Nasdaq: SBSA), announced today the appointments of Michelle Marino to Senior Vice President of Network Sales, and Erika Marrero to Vice President of Network Sales, reporting to Elisa Torres, Head of AIRE Radio Networks, effective immediately. Marino and Marrero will be responsible for revenue generation efforts at AIRE Radio Networks and other SBS media platforms including MegaTV, LaMusica.com and SBS Entertainment.
"Both Michelle and Erika have distinguished themselves as aggressive revenue generators and sales industry leaders," said Raúl Alarcón, Chairman and CEO of Spanish Broadcasting System. "I welcome them to SBS and take this opportunity to convey my confidence and support as they join our network platform. Their appointments demonstrate our commitment to leveraging our content and growing AIRE's influence, level of service and client base. They will be an invaluable addition to the team as we look to connect our valued advertisers, our national Hispanic audience, and our unique audio content offerings."
Throughout her 25 year career in marketing multi-media assets, Marino has established a proven track record of revenue expansion through strategic marketing solutions, tactical sales, and key account management. She started her dynamic career in media sales at several New York-based broadcasters, earning a strong reputation in sales negotiations and as a skilled communicator with the ability to actively manage the inherent advertising challenges of today's competitive media marketplace. Marino most recently served as Vice President/Corporate Sales at Univision Radio.
With more than a decade's experience in network sales, Marrero has excelled at increasing existing revenues and driving new business while maintaining key advertiser relationships across the country. She has an established reputation as an exemplary leader and specialist in strategic marketing solutions for the media industry.
About AIRE Radio Networks
AIRE Radio Networks, is a minority certified division of Spanish Broadcasting System (NASDAQ: SBSA) the largest publicly traded Hispanic-controlled media and entertainment company in the U.S. AIRE Radio Networks is comprised of top-rated stations and shows attracting a broad range of quality listeners allowing advertisers to efficiently reach their target audience. AIRE Radio Networks currently covers 90% of the coveted U.S. Hispanic market with over 100 affiliate radio stations, each of our targeted networks reach 11 million listeners in an average week in more than 54 markets including 30 of the top 30. AIRE Radio Networks programs include radio's best DJ Alex Sensation and his La Mezcla con Alex Sensation; celebrated self-renovation expert Dr. Cesar Lozano and his Por el Placer de Vivir con Cesar Lozano. AIRE Radio Networks represents radio stations owned and operated by Alpha Media, Bustos Media, Casa Media Partners, Lazer Broadcasting, R Communications, Salem Media Group, American General Media and Emmis amongst others. AIRE Radio Networks offers advertisers seven unique targeted networks tailored to reach prime demos.
About Spanish Broadcasting System, Inc.
Spanish Broadcasting System, Inc. is the largest publicly traded Hispanic-controlled media and entertainment company in the United States. SBS owns 17 radio stations located in the top U.S. Hispanic markets of New York, Los Angeles, Miami, Chicago, San Francisco and Puerto Rico, airing the Spanish Tropical, Regional Mexican, Spanish Adult Contemporary, Top 40 and Latin Rhythmic format genres. SBS also operates AIRE Radio Networks, a national radio platform which creates, distributes and markets leading Spanish-language radio programming to over 100 affiliated stations reaching 88% of the U.S. Hispanic audience. SBS also owns MegaTV, a television operation with over-the-air, cable and satellite distribution and affiliates throughout the U.S. and Puerto Rico. SBS also produces live concerts and events and owns 21 bilingual websites, including www.LaMusica.com, an online destination and mobile app providing content related to Latin music, entertainment, news and culture. For more information, visit us online at www.spanishbroadcasting.com.
SOURCE Spanish Broadcasting System, Inc.
Spanish Broadcasting System, Inc.
CONTACT: Brad Edwards, Brainerd Communicators, (212) 986-6667, Edwards@braincomm.com
Web Site: http://www.spanishbroadcasting.com