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Thursday, May 12, 2016

Topps Joins Forces with Hit Shows The Walking Dead and Fear The Walking Dead from AMC

Topps Joins Forces with Hit Shows The Walking Dead and Fear The Walking Dead from AMC

The Post-Apocalyptic World of Survivors and Walkers Comes to Life in Both Physical and Digital Trading Cards for the Ultimate Fan Experience

NEW YORK, May 12, 2016 /PRNewswire/ -- The Topps Company, Inc. is announcing an official partnership with AMC to bring terrifying, never-before-seen content from the TV phenomenon, The Walking Dead and popular companion series, Fear The Walking Dead to both physical and digital cards for fans to collect and trade.

The Topps Digital app, The Walking Dead: Card Trader is now available in the App Store and Google Play Store, and is the first place fans can access new Topps® trading cards from world of The Walking Dead. The app will feature new digital card releases on a daily basis, covering the entire history of The Walking Dead, from Rick's initial discoveries in abandoned Atlanta during Season 1, to the suspenseful introduction of Negan in the Season 6 finale. In the same app, and for the first time ever, fans of Fear The Walking Dead will also be able to collect and trade cards of new favorite characters including Madison, Travis, and the enigmatic Victor Strand as they experience the collapse of society. To celebrate the launch of the new app, Topps will give all fans who install and register for the app one special limited edition digital card daily for their first seven days of app use.

"The Walking Dead and Fear The Walking Dead have passionate and rabid fan bases looking for new and creative ways to stay connected to their favorite shows," said Jeremy Strauser, General Manager of Topps Digital. "Topps is uniquely capable of delivering both physical and digital trading cards that will keep fans engaged and allow them to own a piece of these acclaimed shows."

Fans will be able to get their hands on Topps physical trading cards for The Walking Dead starting this fall. The Walking Dead: Complete Fifth Season card set will be available in October and will tell the full story of the highest-rated season of the show from the escape from Terminus to the journey to Alexandria. Each box of cards will feature two hits per box including autographs from the cast, artist-drawn sketch cards and relic cards with pieces of actual set-worn costumes. Topps will also release a premium collector set, The Walking Dead: Survival Box in December. This will be the first-ever high-end trading card set for The Walking Dead, and will be the perfect gift for mega-fans.

"We are thrilled to be working with Topps to bring both great physical card products and an innovative digital app to our The Walking Dead and Fear The Walking Dead fan base," said Theresa Beyer, Senior Vice President of Brand Activation and Promotions for AMC.

The Walking Dead: Card Trader digital app is now available for free on iPhone, iPad and iPod touch, as well as Android devices in the App Store and Google Play Store.

The Walking Dead: Complete Fifth Season physical trading cards will launch in October, 2016, and The Walking Dead: Survival Box physical trading cards will launch in December, 2016.

About Topps: Founded in 1938, The Topps Company, Inc. is the preeminent creator and brand marketer of physical and digital sports cards, entertainment cards and collectibles, and distinctive confectionery products. Topps' leading sports and entertainment products include Major League Baseball, National Football League, Major League Soccer, UEFA Champions League, English Premier League, Bundesliga, Indian Premier League, Star Wars, WWE, UFC, Wacky Packages, Garbage Pail Kids, Mars Attacks and other trading cards, sticker album collections and collectibles. Topps' app portfolio, including Topps BUNT®, Topps HUDDLE®, TOPPS KICK® and Topps® Star Wars(SM): Card Trader, has been a hit with millions of fans around the world. Topps' confectionery brands include Ring Pop®, Push Pop®, Baby Bottle Pop®, Juicy Drop ® Pop, Crunchkins (TM) and Bazooka® bubble gum. Topps was acquired by Michael Eisner's Tornante Company and Madison Dearborn Partners in October 2007. For additional information, visit and

About AMC: Whether commemorating favorite films from every genre and decade, or creating acclaimed original programming, AMC reigns as the only cable network in history ever to win the Emmy® Award for Outstanding Drama Series four years in a row with "Mad Men," and six of the last eight with back-to-back honoree "Breaking Bad." The network boasts the most-watched drama series in basic cable history and the number one show on television among adults 18-49 for the last four years with "The Walking Dead." AMC's current original drama series include "The Walking Dead," "Better Call Saul," "Hell on Wheels," "TURN: Washington's Spies," "Halt and Catch Fire," "Humans," "Fear the Walking Dead," "Into the Badlands" and the forthcoming "The Night Manager," "Feed the Beast," "Preacher" and "The Son." AMC also explores authentic worlds and discussion with original shows like "Talking Dead," "The Making of The Mob," "Comic Book Men" and the upcoming "Ride with Norman Reedus" and "The American West." AMC is owned and operated by AMC Networks Inc. and its sister networks include IFC, SundanceTV, BBC America and WE tv. AMC is available across all platforms, including on-air, online, on demand and mobile.

Topps Media Contact:
Amy Pandya, Rogers & Cowan



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