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Wednesday, May 25, 2016

New York City's Latest Experiential Marketing Agency, CometLife, Launches Amongst International Tastemakers At Cannes Film Festival

New York City's Latest Experiential Marketing Agency, CometLife, Launches Amongst International Tastemakers At Cannes Film Festival

Global marketing and communication strategist, Benjamin Larretche, launches CometLife at the 69th Annual Cannes Film Festival

CANNES, France, May 25, 2016 /PRNewswire/ -- With vast international experience in marketing and communications, Benjamin Larretche, announced the launch of his new experiential marketing agency, CometLife, during the 69(th) Annual Cannes Film Festival.

CometLife is headquartered in New York City, and has a core staff to begin its initial phase. During the weeklong festival, CometLife partnered with official Cannes Film Festival premieres and event after parties, attended by Orlando Bloom, Katy Perry, Viggo Mortensen, Javier Bardem, and others.

As part of CometLife's planned launch, they supported the Hollywood Foreign Press Association and Film Aid International in raising funds for displaced communities around the world through the power of film and media.

Throughout the festival Larretche and CometLife supported events that included:

Film Premiere After Parties:

-- "Victoria" After Party (Thursday, May 12(th)) Attended by Virginie
Efira, the lead French actress of the film
-- "Escobar" Premiere After Party (Friday, May 13(th)) Attended by lead
actor, Javier Bardem
-- "Loving" After Party (Monday, May 16(th)) Attended by Jeff Nichols, Joel
Edgerton and Ruth Negga
-- "Captain Fantastic" After Party (Tuesday, May 17(th)) Attendees: Viggo
Mortensen, Orlando Bloom, Katy Perry, Derek Blasberg and Cindy Bruna
Charity Events:

-- Golden Globes - Hollywood Foreign Press Association Cocktail Party
(Friday, May 13(th)) Attended by Joel Edgerton, Daniel Brühl, Dionne
Warwick and Rebecca Hall
-- UNESCO Event - This was a first time event in Cannes (Wed, May 18(th))
Attended by Lais Ribero and Jared Homan

CometLife is an experiential marketing agency that helps companies and influencers build their brands by creating unique experiences.


Benjamin Larretche has a diverse background as a global entrepreneur and marketing advisor. Accomplished at an early age, he had already opened his first Marketing agency and signed major contracts with brands including LVMH, Sony, Warner Bros. and others while completing his college education. He is known for directing large-scale, multi-national productions from Switzerland to Morocco and beyond.

Larretche has worked in close collaboration with a wide network of partners for major events during Cannes Film Festival such as amfAR, de Grisogono, Terrazza Martini and others.


Katie Tardif

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SOURCE CometLife


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