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Monday, May 09, 2016

National Geographic Channel and C&A Explore Sustainable Fashion

National Geographic Channel and C&A Explore Sustainable Fashion

BERLIN, May 9, 2016 /PRNewswire/ --

- Cross reference: Picture is available at AP Images ( and -

On the occasion of the European premiere of "For the Love of Fashion", Alexandra
Cousteau, globally recognized leader on water issues and sustainability and Jeffrey Hogue,
chief sustainability officer of the international fashion retail brand C&A, have
emphasized the need for a paradigm shift in the cotton value chain. "Approximately half of
all clothes manufactured globally are created with cotton, but conventional cotton farming
risks harming our planet irreparably", said Cousteau at a screening event in Berlin. "We
are excited to support a documentary that provides a window into more sustainable cotton
practices. Ultimately, we would like to inspire Brands and consumers that more sustainable
cotton has significant advantages for people and the planet," Hogue said.

(Photo: )

In the 60 minute documentary, hosted by Cousteau, who travels to India, the United
States and Germany, and reveals to viewers how crucial the shift is to more sustainable
methods of production. 2.4% of the world's crop land is planted with cotton and yet it
accounts for 24% and 11% of the global sales of insecticide and pesticides respectively.
Organic cotton delivers substantial economic and environmental benefits, but represents
less than 1% of the world's total annual crop.

In the documentary, Cousteau ventures to the cotton fields in the Madhya Pradesh,
India to experience cotton production in action and meet with the local farmers whose
lives have improved considerably after changing from conventional to sustainable methods
of production. From NGO workers in India and beyond, she also meets with industry leaders
in Germany and the US. As one of the most forward thinking fashion retailers, Cousteau
also interviews C&A's sustainability experts to understand why there is a global need to
go organic and such a necessity for international action. "European Fashion Consumers need
to understand that their choice matters in order to support a sustainable development in
cotton growing countries," said Hogue.

Deborah Armstrong, Executive Vice President, National Geographic Partners Europe noted
"National Geographic believes in the power of science, exploration and storytelling to
change the world. How clothes are produced has an impact on our environment in a way that
few people think about day to day.  'For the Love of Fashion' will highlight this impact,
and potential solutions, in a manner that engages our audiences all around the world."

The documentary will premiere on National Geographic Channel in May in select markets.
Check TV Listings for local airing times by market at  

About National Geographic Channels 

The National Geographic Channels (The Channels) form the television and production arm
of National Geographic Partners, a joint venture between 21st Century Fox and the National
Geographic Society. As a global leader in premium science, adventure and exploration
programming, the Channels include: National Geographic Channel (NGC), Nat Geo WILD, Nat
Geo People and Nat Geo MUNDO. Additionally, the Channels also run the in-house television
production unit, National Geographic Studios. The Channels contribute to the National
Geographic Society's commitment to exploration, conservation and education with
entertaining, innovative programming from A-level talent around the world, and with
profits that help support the society's mission. Globally, NGC is available in more than
440 million homes in 171 countries and 45 languages, and Nat Geo WILD is available in 131
countries and 38 languages. National Geographic Partners is also a leader in social media,
with a fan base of 250 million people across all of its social pages. NGC contributes over
55 million social media fans globally on Facebook alone. For more information, visit and

About C&A Europe 

With over 1,575 stores in 20 European countries and more than 35,000 employees, C&A
Europe is one of the leading fashion retail businesses in Europe. C&A Europe welcomes and
provides more than two million visitors per day with good quality fashions at affordable
prices for the entire family. In addition to our European stores, C&A also has a presence
in Brazil, Mexico and China. C&A is one of the world's largest retailers of organic cotton
apparel. In 2012, C&A became the world's biggest retailer of organic cotton garments,
selling 85 million pieces - 30% of the company's total cotton revenue. In 2013, C&A
reached 38%. In 2014 C&A was the number one globally ranked company using certified
organic cotton and was named first in the Textile Exchange's ranking of the "Top Ten Users
of Organic Cotton".

About Alexandra Cousteau 

A National Geographic Emerging Explorer, filmmaker and globally recognized advocate on
water issues, Alexandra Cousteau continues the work of her renowned grandfather
Jacques-Yves Cousteau and her father Philippe Cousteau, Sr. She has mastered the
remarkable storytelling tradition handed down to her and has the unique ability to inspire
audiences on the weighty issues of policy, politics and action. Alexandra is dedicated to
advocating the importance of conservation and sustainable management of water in order to
preserve a healthy planet. Her global initiatives seek to inspire and empower individuals
to protect not only the ocean and its inhabitants, but also the human communities that
rely on freshwater resources. The World Economic Forum named Alexandra one of its
2010 Young Global Leaders. This community of next-generation leaders acts as a driving
force in shaping a sustainable future. In 2008, she was honored as a National
Geographic Emerging Explorer - an elite group of eleven visionary young trailblazers from
around the world who push the boundaries of discovery, adventure, and global problem
solving. Alexandra founded Blue Legacy International [ ] in 2008
with the mission of empowering people to reclaim and restore the world's water, one
community at a time. Alexandra has led Blue Legacy expeditions across 6 continents and
produced over 100 award winning short films about water issues around the world, engaging
record numbers of people to take action on water conservation issues at home. She also
works with Oceana [ ] as a Senior Advisor to help propel their
important work on oceans to an ever larger audience through expeditions, events and


Elena Panayides 
Director Trade Marketing & Communications Europe 
phone: +44(0)203426-7276 

Thorsten Rolfes 
Head of Corporate Communications C&A Europe 
phone: +49(0)211-9872-2749 
fax: +49(0)211-9872-4466 





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