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Tuesday, May 10, 2016

Beautiful: The Carole King Musical to Make Australian Debut in Sydney

Beautiful: The Carole King Musical to Make Australian Debut in Sydney

SYDNEY, May 11, 2016 /PRNewswire/ -- Sydney will again shine as the home of first run musicals, with the NSW Government securing the Australian premiere of Beautiful: The Carole King Musical exclusively for Sydney next year.

Minister for Trade, Tourism and Major Events Stuart Ayres today announced the highly acclaimed Broadway production would open in Sydney at the Lyric Theatre in September 2017.

"Securing the Australian premiere of Beautiful for the Sydney stage is a major coup for NSW, following on from the show's acclaimed production on Broadway, which won two Tony Awards, as well as the 2015 Grammy for Best Musical Theatre Album," Mr Ayres said.

"Many people don't realise the extent of Carole King's legendary catalogue of hits. They are songs we know and love and they're part of this blockbuster production which tells her inspiring story from school girl to superstar.

"Beautiful will be a major drawcard for visitors to NSW with approximately 60,000 overnight visitors expected to travel to Sydney to see it, generating AU$26 million for the NSW economy and getting some toes tapping along the way," Mr Ayres said.

Australian Producer Michael Cassel said Beautiful: The Carole King Musical traces the singer-songwriter's life from ordinary girl with extraordinary talent to chart-topping music legend.

"The show celebrates the remarkable journey of Carole King -- the success that she enjoyed with song-writing partner and husband Gerry Goffin and their close friendship and playful rivalry with fellow song-writing duo Barry Mann and Cynthia Weil.

"Packed full of Carole King classics such as 'Will You Love Me Tomorrow', '(You Make Me Feel Like A) Natural Woman', 'Locomotion' and many more, Beautiful is guaranteed to have audiences feel the earth move under their feet!" Mr Cassel said.

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About Destination NSW

Destination NSW is the lead Government agency for the New South Wales (NSW) tourism and major events sectors. Our role is to market Sydney and NSW as one of the world's premier tourism and major events destinations; to secure major sporting and cultural events; to work in partnership with Business Events Sydney to win major international conventions and incentive travel reward programs; to develop and deliver initiatives that will drive visitor growth throughout the State; to achieve the NSW Government's goal of doubling overnight visitor expenditure within the State by the year 2020.

From food and wine festivals to surf competitions, world class sporting events to celebrations of arts and culture, New South Wales has an Annual Calendar of Events that celebrates the diverse facets of Australian contemporary life. Sydney is unrivalled in Australia in its capacity to stage exclusive events that have the whole world tuning in. Destination NSW has been at the forefront in creating and winning world-class events that put Sydney on the global front page. For a full list of events in Sydney go to

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SOURCE Destination NSW

Destination NSW

CONTACT: Melissa Wilson, Destination NSW, E:, P: +612 9931 1156

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