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Friday, April 08, 2016

Jim Gaffigan Stars in Chrysler Brand's "Dad Brand" Marketing Campaign for the All-New 2017 Chrysler Pacifica

Jim Gaffigan Stars in Chrysler Brand's "Dad Brand" Marketing Campaign for the All-New 2017 Chrysler Pacifica

AUBURN HILLS, Mich., April 8, 2016 /PRNewswire/ --

-- Actor/comedian/writer/producer Jim Gaffigan (with his family) star in
the new "Dad Brand" advertising campaign launching the all-new 2017
Chrysler Pacifica
-- Multiplatform campaign will span across television, print, digital and
social channels
-- Campaign officially debuts with both television and online spots, with
more to follow in coming weeks and months
The Chrysler brand officially debuts its new "Dad Brand" advertising campaign for the all-new 2017 Chrysler Pacifica today (April 8) featuring actor/comedian/writer/producer Jim Gaffigan. The multiplatform campaign features the real-life dad of five, leveraging various all-new 2017 Chrysler Pacifica features to improve his "Dad Brand" in a comedic, tongue-in-cheek fashion while highlighting the unparalleled levels of functionality, versatility, technology and safety features of the vehicle.

"As the Chrysler brand is reinventing the minivan from the ground up, the objective of our campaign is to challenge the conventional category stereotypes and appeal to a new generation of minivan buyers, including younger families," said Olivier Francois, Chief Marketing Officer, FCA - Global. "To do that, authenticity is key, with real-life language and an endorser, Jim Gaffigan, who is a real father of five with a strong point-of-view on fatherhood and modern-day parenting. Here you see Jim and his family leveraging the customer benefits of our minivan to enhance his own "Dad Brand" in a relatable and engaging series of sketches that highlight the class-leading features of the all-new 2017 Chrysler Pacifica."

"The Chrysler brand invented the minivan 33 years ago, creating an entirely new automotive category that uniquely addressed the needs of families," said Tim Kuniskis, Head of Passenger Car Brands - Dodge, SRT, Chrysler and FIAT, FCA - North America. "With Millennial families in mind, our 'Dad Brand' campaign with comedian Jim Gaffigan establishes that the all-new 2017 Chrysler Pacifica's unprecedented level of functionality, versatility, technology and exterior design again transforms the segment - adding 37 minivan firsts for an unprecedented total of 115 innovations - while instantly adding to your 'dad cred' with not only your children, but also within your neighborhood."

The campaign provides a unique twist on the standard brand spokesperson campaign, showing Jim Gaffigan playful with his image, acknowledging the ways the vehicle itself is helping him with the upkeep of his "Dad Brand." The campaign includes appearances by Gaffigan's wife Jeannie and children Marre, Jack, Katie, Mike and Patrick.

The "Dad Brand" campaign television and online spots can be seen here, including:

-- 30-second "Dad Brand" launch spot: Jim Gaffigan's fully equipped all-new
2017 Chrysler Pacifica makes him look like an amazing dad.
-- 30-second "Tennis": To build a strong "Dad Brand," you've got to do
everything for yourself.
-- 30-second "One on One Time": Quality time between a son and his "Dad
Brand" is very important.
-- 30-second "Neighborhood Watch": Even a parked Pacifica can do a lot for
your "Dad Brand."
Additional spots will begin airing across television and digital/online throughout the coming weeks and months across national broadcast including primetime.

Jim Gaffigan is a Grammy® nominated comedian, New York Times best-selling author, top touring performer and multi-platinum-selling father of five. Gaffigan's first book, "Dad Is Fat," debuted at No. 5 on The New York Times Best Sellers List in 2013 and remained on the list for 17 weeks. His second book, "Food: A Love Story," was released in fall 2014 and debuted at No. 3 on The New York Times Best Sellers List. In addition to his own television series, "The Jim Gaffigan Show," widely popular stand-up comedy and best-selling books, Gaffigan has appeared across television, including "Portlandia," "Flight of the Concords" and "Bored to Death." His film credits include "Three Kings," "Hot Pursuit," "Super Troopers" and "17 Again." Taking a dramatic turn, Gaffigan costarred with Peter Sarsgaard and Winona Ryder in Magnolia Picture's 2015 drama, "Experimenter," and will next be seen opposite Naomi Watts, Liev Schreiber, Ron Perlman and Elisabeth Moss in the independent film, "The Bleeder.

Season 2 of "The Jim Gaffigan Show" debuts on TV Land this summer.

About Chrysler Brand

The Chrysler brand has delighted customers with distinctive designs, craftsmanship, intuitive innovation and technology all at an extraordinary value since the company was founded in 1925.

Whether it is the family-room-on-wheels functionality of the all-new Chrysler Pacifica minivan, the groundbreaking, bold design of the Chrysler 300, or the simple elegance and extraordinary driving experience of the Chrysler 200, Chrysler brand vehicles reward the passion, creativity and sense of accomplishment of its owners. Beyond just exceptionally designed vehicles, the Chrysler brand has incorporated thoughtful features into all of its products, such as the innovative center console with pass through storage and sliding cup holders in the Chrysler 200, the industry-exclusive Stow 'n Go® seating and storage system on the Chrysler Pacifica and the fuel-saving Fuel Saver Technology in the Chrysler 300.

The Chrysler brand's succession of innovative product introductions continues to solidify the brand's standing as the leader in design, engineering and value. The premium for the Chrysler brand is in the product, not the price.

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