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Tuesday, April 26, 2016

Hearts On Fire Partners with Multi-Platinum Pop Recording Artist Andy Grammer

Hearts On Fire Partners with Multi-Platinum Pop Recording Artist Andy Grammer

Global Jewelry Brands to Celebrate Milestone Anniversaries at 2016 Couture Show

BOSTON, April 26, 2016 /PRNewswire/ -- Hearts On Fire® (HOF), The World's Most Perfectly Cut Diamond®, announced that it has signed multi-platinum pop recording artist, Andy Grammer, as the headline entertainment for its 20(th )anniversary, invitation-only, celebration at the 2016 Couture and JCK show in Las Vegas this June. The party, which is expected to draw more than 500 guests from all over the luxury jewelry industry, is an opportunity for HOF and Memoire® - a brand also owned by Chow Tai Fook (CTF) who is celebrating its 30(th) anniversary - to thank the entire industry for 50 years of support for the brands.

This anniversary marks not just a milestone for the Hearts On Fire brand, but an extraordinary accomplishment for the entire industry - as no other diamond brand has managed this level of success. Staying true to its DNA since day one, Hearts On Fire has remained an innovative and forward-thinking brand - a brand that started revolution in 1996 and continues to push the entire industry today. This is much in thanks to the leadership and vision of HOF founders, Glenn and Susan Rothman, whose passion remains at the core of everything the brand has accomplished.

After being acquired by powerhouse Chow Tai Fook in 2014, Hearts On Fire was able to rapidly expanded its global distribution footprint to 750 points of sale, through independent retailers, department stores (such as Saks 5th Avenue), Hearts On Fire stores and Shop-in-Shop boutiques (including 150 points of sale in Mainland China and Hong Kong). In 2015, the brand also took a huge leap in its marketing campaign with the launch of the global "Ignite Something" brand platform aimed at reaching the millennial audience in a fresh, creative and approachable new manner - a platform that has garnered extremely positive response to date.

To celebrate, Hearts On Fire and Mémoire, with Chow Tai Fook will bring the entire industry together - including other jewelry brands, trade and fashion editors, partners, retailers, manufacturers and more - for a monumental event that will thank everyone for their support over the last three decades. Taking place on Friday, June 3 during the Couture Show, multi-platinum pop artist Andy Grammer will headline the highly anticipated Hearts On Fire/ Mémoire/CTF party.

This event is open to the entire industry but needs an official Hearts On Fire invitation. Space is limited so please contact for details and to get your ticket.

About Hearts On Fire
Hearts On Fire was founded in 1996 by Glenn and Susan Rothman and is a leading global multi-channel manufacturer, marketer and designer of luxury branded diamonds and diamond jewelry, and one of the most widely recognized and best-selling luxury diamond jewelry brands in the world. Hearts On Fire created the category of luxury branded diamonds and maintains a leading market position in the luxury branded diamond segment, featuring its trademarked Hearts On Fire® round diamonds and its patented Dream® square cut diamonds. Hearts On Fire products are distinguished by their unique quality, superlative craftsmanship and compelling designs, which combine to create an unparalleled value for customers around the world. Today, Hearts On Fire delivers its offering to a passionate and loyal customer base through its best-in-class, global independent retail partner network covering more than 650 locations in 32 countries, 17 HOF stores globally, and on and authorized HOF retailer websites. For more information, please visit

About Memoire
Mémoire was founded in 1986 when the French company Orest expanded its distribution to the United States. Without any prior presence in the U.S., the new company was named separately as Mémoire, and J. Douglas McDowell was named CEO. McDowell's mission was to cultivate a new level of quality in the US market, with a focus on wedding bands in 18KL gold and platinum. The quality of the fine French bands was so exquisite that a new standard of luxury blossomed, and Mémoire quickly became, and remains today, one of the most sought after fine jewelry brands in North America. As of 2015, Gilly Strauss (formerly the Executive Vice President of Sales at Hearts On Fire) joined McDowell as President of Mémoire, a brand also owned by Chow Tai Fook Jewellery Group (CTF) and managed through the U.S. headquarters of Hearts On Fire.

About Chow Tai Fook Jewellery Group Limited
Chow Tai Fook Jewellery Group Limited (Stock Code: 1929) is a world-class leading jeweller listed on the Main Board of The Stock Exchange of Hong Kong in December 2011. Being the largest jeweller listed in Hong Kong by market capitalisation, which is also one of the world's top few, the Group also excels as the number one for sales in the world.

The iconic brand "Chow Tai Fook" of the Group has been widely recognised for its trustworthiness and authenticity, and renowned for product design, quality and value. The acquisition of Hearts On Fire, an internationally acclaimed U.S. luxury diamond brand, in August 2014 has further underpinned the Group's stature as a diamond expert in the industry.

The Group boasts an extensive retail network comprising over 2,330 Chow Tai Fook and Hearts On Fire stores spanning more than 500 cities in Greater China, Singapore, Malaysia, South Korea and the United States, as well as a strong and fast growing e-tail network through operating its Chow Tai Fook e-Shops and various e-tail accounts on other online shopping platforms.

The Group's sophisticated vertically integrated business model provides it with an effective and tight control over the entire operation chain from raw material procurement, design, production, to marketing and sales through its extensive POS and e-tail channels.

Angie Kielt

SOURCE Hearts On Fire

Hearts On Fire

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