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Monday, April 25, 2016

Blaupunkt Extends License Agreement for Blaupunkt Car Infotainment Solutions in India

Blaupunkt Extends License Agreement for Blaupunkt Car Infotainment Solutions in India

MUMBAI, April 25, 2016 /PRNewswire/ --

Global leader in car infotainment and audio accessories, Blaupunkt has renewed their
license agreement for the brand in India. The agreement has been signed between brand
holder Global Intellectual Property Development (GIP) and Blaupunkt India Pvt. Ltd. for a
tenure of 5 years, with an option of another 5 year extension.

Blaupunkt India will continue to offer and add to the extensive portfolio of car
infotainment products and accessories under the brand's umbrella.

Blaupunkt offers consumers an enhanced driving and in-car experience with their
premium range of products: car audio systems, speakers and amplifiers, Bluetooth
connectivity products, driver assistance systems, rear seat entertainment, car fresheners
and purifiers among other related offerings.

Blaupunkt India, for the next 5 years will target on being one of the top 3 companies
in the car infotainment business in India and be the brand of choice for OEM's for the
genuine accessory business and their preferred choice for limited edition models.

Pankaj Jagwani, Director, Blaupunkt India commented, "We are glad to extend the
business relationship for Blaupunkt car infotainment business in India. Our strong belief
lies in the brand's core values of quality, innovation, strength, longevity and
reliability which is the cornerstone of German engineering, through which we have
established the brand in the Indian market through numerous launch events and promotional
activities. Being a trusted provider worldwide, our foremost aim is to continue to
reinforce consumer confidence, bring international standards and provide unmatched value
in India. The plan ahead is to maximize customer experience and further expand our
footprint with the existing range and exciting new product launches."

Andrzej Cebrat, Managing Director, Global Intellectual Property Development (GIP)
commented, "We have had a successful partnership with Blaupunkt India over the years and
are pleased to continue our association. India is a lucrative market and presents great
opportunities for the brand, which has been well received and risen as a leading car
infotainment brand among the country's consumers. We are confident this is going to be a
productive partnership and are looking forward to the exciting plans and product launches
planned by Blaupunkt India."

Blaupunkt India operates pan-India through its 45 distributors and 125 service

About Blaupunkt: 

Blaupunkt has a history of being an infotainment supplier of choice to major OEM's
worldwide. Blaupunkt is one of the world's most respected brands for audio and sound
solutions. It has shaped the industry with a history of innovation since 1923 including
the first car radio, first in-car navigation, first Internet radio etc. With Blaupunkt you
get products that are German engineered, European designed and of the highest quality

In India, Blaupunkt is one of the leading car infotainment brands for the after-market,
and is the preferred brand chosen by major OEM's as a genuine accessory and their limited
edition models.

Media Contact: 
Parmpreet Kaur 
Communicate India 


Blaupunkt India Pvt. Ltd.

Profile: intent


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