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Thursday, April 21, 2016

Big-Name Global Brands Flock To Columbia Pictures/Rovio Animation's "The Angry Birds Movie" Delivering $250 Million In Promotional Media

Big-Name Global Brands Flock To Columbia Pictures/Rovio Animation's "The Angry Birds Movie" Delivering $250 Million In Promotional Media

McDonald's, Citroën, Ziploc, Panasonic and More Come Together in One of the Biggest Promotional Partnerships in Sony Pictures History

CULVER CITY, Calif., April 21, 2016 /PRNewswire/ -- With The Angry Birds Movie set to launch on the big screen in May, Sony Pictures has teamed with promotional partners around the world to create a campaign building on the massive global appeal of Angry Birds, it was announced today by Josh Greenstein, President of Worldwide Marketing & Distribution for Sony Pictures Motion Picture Group.

Angry Birds is one of the strongest and most recognizable brands in the world, built on one of the world's most popular apps of all time, with over 3 billion downloads and over 100 million monthly active players.

"There are few brands that have the rabid worldwide following of Angry Birds, allowing for vast opportunities for global partnerships," said Greenstein. "Working closely with Rovio, and teaming up with some of the world's most powerful brands, we created a campaign that will make an impact for our partners and build excitement for the movie."

In total, more than 100 partners worldwide are coming together to deliver $250 million in promotional value, uniting Angry Birds fans with the brands they love most.

The Angry Birds Movie promotional partnership campaign highlights include:

McDonald's, a global partner that is not only orchestrating a Happy Meal program in 120 markets worldwide, is also delivering a game-changing physical/digital experience for its customers that will be announced shortly;

Ziploc®, which is offering to make lunch a little less chaotic and a lot more fun by creating limited edition sandwich and snack bags. Customers will receive $5 off movie tickets to see the film when they purchase two specially-marked packages of Ziploc Brand products, for a limited time. Families can beat the brown bag boredom with fun activities and crafts using the Angry Birds bags.

Menchie's Frozen Yogurt, where the Angry Birds (and a few pigs) will take over their stores as they select their favorite flavors - from Strawberry Smoothie Sorbet and Freshly Squeezed Orange Sorbet to Fresh Lime Mint Sorbet and Sweet Strawberry Greek Yogurt. The program will also feature five collectible spoons for Red, Bomb, Chuck, Matilda and a Pig, and two new cups;

Imagine Advertising, which services over 200 furniture retailers nationwide, is creating The Best of the Nest event. Customers will flock to their local furniture stores to take advantage of special offers in celebration of the release of the film;

And the Happy Egg Company, which spreads happiness by making humanely-raised eggs available to everyone, will be highlighting how not all birds are as happy as their hens through social media activation.

International partners are led by:

Citroën, French car manufacturer, where the unprecedented campaign featuring four different custom television spots that will be promoted in 23 markets, focusing on the tagline "Makes Angry Birds happy";

Jack Links, which will air a consumer animated spot supporting its Peperami and BiFi brands in 11 markets and direct customers to an online sweepstakes for the chance to win holiday packages and screenings; using the tag line The Official Stunt Animal of The Angry Birds Movie.

Panasonic Batteries & Torches, whose on-package sweepstakes in 48 countries offers the chance to win a family holiday, film tickets and screenings, and film themed movie merchandise;

and the Novotel hotel brand, AccorHotels, which will be branding across the lobby and check-in desks, as well as offering an in-hotel sweepstakes - guests who take a family photo in front of a customized The Angry Birds Movie photocall may enter to win a family holiday and prizes.

Other partners around the world include The Home Depot, Sony Electronics, Sony Mobile, Danone, Nestle, Trolli, Pepsico, Ferrero Kinder, HSBC, Dr. Oetker, Telefonica and Yoplait, to name only a few.

About "The Angry Birds Movie"

The Angry Birds Movie will be released in theaters nationwide on May 20, 2016.

In the 3D animated comedy The Angry Birds Movie, we'll finally find out why the birds are so angry.

The movie takes us to an island populated entirely by happy, flightless birds - or almost entirely. In this paradise, Red (Jason Sudeikis, We're the Millers, Horrible Bosses), a bird with a temper problem, speedy Chuck (Josh Gad in his first animated role since Frozen), and the volatile Bomb (Danny McBride, This is the End, Eastbound and Down) have always been outsiders. But when the island is visited by mysterious green piggies, it's up to these unlikely outcasts to figure out what the pigs are up to.

Featuring a hilarious, all-star voice cast that includes Maya Rudolph (Bridesmaids, Sisters), Bill Hader (Trainwreck, Inside Out), and Peter Dinklage (Game of Thrones), as well as Kate McKinnon (Saturday Night Live, Ghostbusters), Sean Penn (Milk, MysticRiver), Tony Hale (Veep, ArrestedDevelopment), Keegan-Michael Key (Key & Peele), Hannibal Buress (Daddy's Home, Broad City), Ike Barinholtz (Neighbors, Sisters), Tituss Burgess (Unbreakable Kimmy Schmidt), Jillian Bell (22 JumpStreet), Billy Eichner ("Billy on the Street"), Danielle Brooks (Orange is the New Black), YouTube stars Smosh (Ian Hecox and Anthony Padilla), Latin music sensation Romeo Santos, and country music superstar Blake Shelton, who co-writes and performs the original song "Friends." The film also features brand new music from Demi Lovato, Charli XCX, Matoma, and Steve Aoki. The Columbia Pictures/Rovio Animation film is directed by Fergal Reilly and Clay Kaytis and produced by John Cohen and Catherine Winder. The screenplay is by Jon Vitti, and executive produced by Mikael Hed and David Maisel.

About Sony Pictures Entertainment

Sony Pictures Entertainment (SPE) is a subsidiary of Sony Entertainment Inc., a subsidiary of Tokyo-based Sony Corporation. SPE's global operations encompass motion picture production, acquisition and distribution; television production, acquisition and distribution; television networks; digital content creation and distribution; operation of studio facilities; and development of new entertainment products, services and technologies. For additional information, go to

About Rovio Animation

Rovio Animation creates and distributes family-friendly animation properties for audiences worldwide. Rovio Animation distributes content through ToonsTV, the multi-channel video entertainment app available on iOS, Android and Apple TV. In addition, Rovio Animation manages the licensed consumer products business based on the globally known Angry Birds franchise, as well as the licensing and publishing of other properties. The Angry Birds Movie, Rovio Animation's first full-length feature film, is slated for release in May 2016.

SOURCE Sony Pictures Entertainment

Sony Pictures Entertainment

CONTACT: Jean Guerin, Senior Vice President, Media Relations, Sony Pictures Entertainment Motion Picture Group, 310.244.2923; Mark Karges, Bender/Helper Impact for Rovio Animation, 646.435.1662

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