UBS Launches Nobel Perspectives

UBS Launches Nobel Perspectives

ZURICH, October 19, 2015 /PRNewswire/ --



- UBS announced today the launch of 'Nobel Perspectives', a digital platform that will
feature around 40 filmed interviews with Nobel Laureates in Economics.



Partnering with German broadcasters Frank and Thomas Elstner, UBS are supporting the
continuation of a project that Frank first began back in 1985, to document the life and
work of Nobel Laureates. The online archive ubs.com/nobel, will host both newly
commissioned and newly edited interview footage and material. The interviews will be
published over the next 2 years.



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Among others, the featured Nobel Laureates in Economic Sciences will include: Kenneth
J. Arrow, James M. Buchanan Jr., Gerard Debreu, Lawrence R. Klein, Finn Kydland, Wassily
Leontief, Sir Arthur Lewis, James E. Meade, Merton H. Miller, Christopher Pissarides,
Alvin E. Roth, Paul A. Samuelson, Theodore W. Schultz, William F. Sharpe, Herbert A. Simon
and Robert M. Solow.



The first profile, published today, explores the work of the game theorist Alvin E.
Roth. Over the coming weeks and months, further interviews and material will be added to
the site along with accompanying commentary and analysis from 'Undercover Economist' Tim
Harford and UBS's own Global Economist, Paul Donovan.



Frank Elstner said: "Having interviewed Nobel Laureates since the 1980s, I realise how
much these extraordinary people have in common: infinite patience, great curiosity,
reliable determination and most of all modesty. They are not only progressive thinkers but
also role models for a life in a tolerant society. I am happy that we found UBS as our
partner guaranteeing a long future for this project."



Hubertus Kuelps, Group Head of Communications & Branding said: "The work of these
thought leaders has provided answers to many of the big questions in economics. They are
the heroes of the economic world that UBS is part of and have materially shaped business
and culture through their research. We're excited about providing a platform showcasing
both the Nobel Laureates and their achievements."



About UBS  



UBS is committed to providing private, institutional and corporate clients worldwide,
as well as retail clients in Switzerland, with superior financial advice and solutions,
while generating attractive and sustainable returns for shareholders. Its strategy centers
on its Wealth Management and Wealth Management Americas businesses and its leading
universal bank in Switzerland, complemented by its Global Asset Management business and
its Investment Bank. These businesses share three key characteristics: they benefit from a
strong competitive position in their targeted markets, are capital-efficient, and offer a
superior structural growth and profitability outlook. UBS's strategy builds on the
strengths of all of its businesses and focuses its efforts on areas in which it excels,
while seeking to capitalize on the compelling growth prospects in the businesses and
regions in which it operates. Capital strength is the foundation of its success.



UBS is present in all major financial centers worldwide. It has offices in more than
50 countries, with about 35% of its employees working in the Americas, 36% in Switzerland,
17% in the rest of Europe, the Middle East and Africa and 12% in Asia Pacific. UBS Group
employs about 60,000 people around the world. UBS Group AG shares are listed on the SIX
Swiss Exchange and the New York Stock Exchange.




 
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