Top 50 Happiest Celebrities on Twitter

Top 50 Happiest Celebrities on Twitter

BELFAST, Ireland, October 1, 2015 /PRNewswire/ --



Research from Toneapi.com confirms One Direction star Harry Styles is the happiest
celebrity on Twitter.



     (Photo:
http://photos.prnewswire.com/prnh/20151001/273090-INFO )




Technology revealed the singer topped a worldwide poll of 100 after researchers from
the semantic analytics firm, Adoreboard, analysed social media messages stretching back
eight months. They used Toneapi.com to detect and interpret emotions found in text to
discover that the 1D idol was the happiest of all.



Toneapi.com technology identifies emotional patterns in tweets such as joy, rage,
anger, surprise, trust and annoyance to determine who was the cheeriest celebrity posting
opinions, views and comments on Twitter.



Styles, 21, who looks set to pursue an acting career, was rated No 1, narrowly ahead
of the singer songwriter Adele. The study also revealed the Top 50 happiest and most
popular celebrities on Twitter are dominated by the music industry (60%), with Justin
Bieber, Timberlake, Lady Gaga and Bruno Mars all making the Top 50.



This contrasts with TV and film stars who represent 26% of the top 50, but features
high-ranking celebrities such as chat show stars Oprah Winfrey and Ellen DeGeneres and
movie star Emma Watson.



Sisters Khloe and Kim Kardashian joined Paris Hilton in the Celebrity category (6%),
footballers Cristiano Ronaldo and Wayne Rooney were represented in Sport (4%) and the
happiest Leaders (also 4%) were comprised of the Dalai Lama and Indian Prime Minister,
Narendra Modi.



Chris Johnston, CEO at Adoreboard the tech company behind Toneapi.com, said the
results could have implications for the way popular brands communicate on social networks
such as Twitter.



"As part of the research we've identified that those celebrities who express strong
emotions like joy or rage on Twitter are more likely to receive retweets or favourites. We
found that the strength of the emotion expressed by a celebrity - known as their
'activation levels' - provides a good indicator as to how often they will be engaged with
and shared. This insight applies equally to brands who should be conscious that strength
of emotion could be an indicator of how likely a marketing message could spread across
Twitter."



The research is part of a campaign aimed at increasing people's awareness of how they
communicate emotions in written text ranging from e-mails to press releases. People can
log onto Toneapi.com to uncover the level of emotions expressed in any written content.



Gary McKeown, an expert in communication and emotions at the School of Psychology at
Queen's said: "We are emotionally curious beings. This translates to online and broadcast
worlds in which we pay attention to celebrities who are, in some ways, virtual social
group members that we value. More intense emotions are likely to attract more attention
and can prime action tendencies in an observer. In an online setting this would typically
mean an increased likelihood of a retweet, a favourite or a Facebook like."






Photo:
http://photos.prnewswire.com/prnh/20151001/273090-INFO


Photo:http://photos.prnewswire.com/prnh/20151001/273090-INFO
http://photoarchive.ap.org/
Photo:http://photos.prnewswire.com/prnh/20151001/273090-INFO
http://photoarchive.ap.org/
Adoreboard

CONTACT: Media Contact: Chris Johnston, christ@toneapi.com; +44(0)2890973887


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