Entravision Communications Corporation Presents One Five Twenty: Upfront Presentation in New York, NY

Entravision Communications Corporation Presents One Five Twenty: Upfront Presentation in New York, NY

Powerhouse Radio Lineup and Digital Offerings Provide Marketers with Premier Omnichannel Solution to Reach the Total U.S. Latino Market

SANTA MONICA, Calif., Oct. 1, 2015 /PRNewswire/ -- Entravision Communications Corporation (NYSE: EVC), a diversified media company serving Hispanic audiences and communities, hosted an Upfront presentation on September 24(th) to unveil its 2016 omnichannel media platform. Entravision presented its radio programming lineup, digital offerings and partnership with LATV, and marked major milestones in the company's history.

The event's One Five Twenty theme celebrates significant achievements for the company:


-- One year since the acquisition of Pulpo, the #1 comScore ranked Hispanic
digital network and leading Hispanic mobile network.
-- Five years since the creation of Entravision Solution's innovative Audio
Network, combining the specificity and flexibility of local market radio
with the power and reach of a leading network. The network features top
talent and extends to more than 95% of the Hispanic market.
-- This coming year Entravision celebrates its twenty-year anniversary. The
company is the largest affiliate group of both the Univision television
network and Univision's UniMas Network and has augmented its media
offerings beyond television to include first class radio entertainment
and a leading digital/mobile network.
"The past twenty years have been a period of tremendous growth and success for Entravision and I want to thank everyone that has contributed - from current and former employees to our advertising partners, and the audiences and local communities we serve," said Walter F. Ulloa, Chairman and Chief Executive Officer of Entravision. "We are living through seismic shifts in both the media industry and Hispanic consumer market. We, too, are changing and implementing an omnichannel, solution to reach the entire U.S. Latino market, across acculturation levels and media devices. We have built a powerful distribution platform, a growing content slate, and a sales organization that positions us well for the future, as we expand our reach to Hispanics across the United States."

The presentation took place at the AXA Event Center at 787 Seventh Avenue in New York, NY. Entravision's executive leadership team gave an inside look into the reach and power of the company's diverse platforms. The presentations demonstrated how leveraging Entravision's extensive radio, TV and digital media assets deliver marketers an omnichannel solution reaching the total Hispanic market above the line, below the line and online. There were also special guest appearances by Entravision's top radio talent and a closing performance by Grammy nominated Latino Singer/Songwriter Victor Manuelle.

"It's an exciting time at Entravision and in the U.S. Latino market. The reach of our platform is providing advertisers with more opportunities than ever before to connect with our consumers. Our multifaceted approach is designed to drive a return on investment for every marketing dollar," added Mario M. Carrera, Chief Revenue Officer of Entravision.

In the last five years, Entravision's Audio Network has undergone unprecedented growth. The network's coverage has expanded from 50% of the Hispanic market, with 150 stations in 2010, to 95% coverage of the Hispanic market with over 300 stations. While the company's distribution growth has been exceptional, the growth and success of its content lineup has been equally remarkable:


-- Erazno y La Chokolata - Entravision entered into an agreement to
syndicate its marquee "El Show de Erazno y La Chokolata" in 2010. The
show, featuring the multi-talented Oswaldo Diaz, has expanded
Entravision's top-rated program's reach to 78 affiliate stations
covering markets reaching 84% of Hispanics, including 9 of the top 10
Hispanic markets.
-- Eddie "Piolin" Sotelo - Piolin returned home to Entravision this past
January with a brand new morning show, "El Show de Piolin."
-- "Carlos Alvarez a Medio Dia" - Hosted by one of Super Estrella's most
recognized radio personalities, the lifestyle entertainment program
focuses on daily living and issues that appeal to U.S. Latino audiences
coast to coast.
-- "Armida y La Flaka" - The program is one of the most recent additions to
the Entravision audio lineup and has quickly become a household name,
extending their content beyond on-air through digital and mobile, and
providing a distinctly modern Latina perspective.
-- "El Show de Alex 'El Genio' Lucas" - Hosted by Alex Lucas, Entravision's
top-rated morning show provides audiences with positive, motivational
messages. El Genio can be heard in 75% of Hispanic households, and the
company has extended its partnership for an additional four years.
Entravision also announced three new television shows via its exclusive LATV partnership: The LMShow; Las Super 20; and Road to Reventon. The first two programs are video extensions of Entravision's Audio Network. The LMShow will be hosted by Hyacinth Iztel and LATV's entertainment insider, Dennis Pastorizo. Las Super 20 will serve as a music video countdown featuring two leading music genres: Latin Pop and Regional Mexican. The format will include interviews, videos and commentary, and will be hosted by Vanessa Palomino and Emmy Award winner Carlos Alvarez. The Road to Reventon is an extension of Entravision's premier musical event, Reventon, and will be an inside look at what it takes to rise from an unknown artist to the headlining band at one of the biggest Latin music festivals in the country, Reventon Super Estrella. Entravision's partnership with LATV is a uniquely powerful and flexible combination of media that offers advertisers an incredible opportunity to hyper-target consumers across a variety of diverse media channels. LATV covers markets reaching 89% of Hispanic Households representing roughly 12 million Hispanics.

Additional highlights from Entravision's One Five Twenty Upfront presentation included:


-- Entravision recently signed a three-year agreement with the National
Football League. As part of the agreement, Entravision will air all
Sunday Night Football games, Thanksgiving Day games, AFC playoff games
and Super Bowl LI.
-- Through the company's partnership with the Children's Miracle Networks
(CMN), Entravision's talented on-air staff and the increased reach of
its online and mobile platforms raised approximately $2.9 million for 95
member hospitals during the eighth annual 2015 Radiothon. To date, the
company has helped CMN raise over $10 million.
-- Health and Civic Engagement are always top priorities at Entravision.
Earlier this year, the company hosted a town hall meeting "Alivio
Migratorio en Crisis" (Immigration Relief in Crisis), to address the
implications of presidential executive actions on U.S. immigration.
-- WideOrbit and Entravision will be running a nationwide pilot study to
develop a customized, audio-programmatic solution for the national radio
industry, positioning Entravision at the very forefront of programmatic
radio buying.
About Entravision Communications Corporation
Entravision Communications Corporation is a diversified media company with an integrated platform of solutions and services that includes television, radio, digital media and data analytics to reach Latino audiences across the United States and Latin America. Entravision has 58 primary television stations, including in 20 of the nation's top 50 Latino markets, and is the largest affiliate group of both the top-ranked Univision television network and Univision's UniMás network. Entravision also operates one of the nation's largest groups of primarily Spanish-language radio stations, consisting of 49 owned and operated radio stations, and Entravision Solutions, a national sales representation and marketing organization specializing in Spanish-language media platforms and radio networks. Entravision also offers a variety of digital media platforms and services, including digital content, digital advertising platforms, including the #1-ranked online advertising platform in Hispanic reach, according to comScore Media Metrix®, and data analytics solutions designed to maximize the opportunity for advertisers and marketers to connect with the growing Latino consumer market. Entravision shares of Class A Common Stock are traded on The New York Stock Exchange under the symbol: EVC.

SOURCE Entravision Communications Corporation

Entravision Communications Corporation

CONTACT: Contact for Entravision: Kristen Mutarelli, Brainerd Communicators, Inc., mutarelli@braincomm.com, 212-986-6667

Web Site: http://www.entravision.com


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Profile: intent