Foot Locker and ASICS America Announce 'Real Lives. Real Runners.' Top Five Spots

Foot Locker and ASICS America Announce 'Real Lives. Real Runners.' Top Five Spots

Films Now Open for Public Voting, Winning Film to Air During 2015 TCS New York City Marathon

NEW YORK, Oct. 1, 2015 /PRNewswire/ -- Foot Locker, Inc. (NYSE: FL), the New York-based specialty athletic retailer, and ASICS America Corporation today revealed the top five contenders in their "Real Lives. Real Runners." campaign, which launched in June and invited aspiring filmmakers to create short films ahead of the 2015 TCS New York City Marathon. After reviewing many strong submissions, five spots - created by Evan Kelman, Carlos Gutierrez, Joshua Traywick and the teams of Michael Medoway and Dean Chapman, and Corrin Hodgson and Dan Ringey - were chosen based on their inspiring films, which share stories of runners from all walks of life and how running has affected their lives personally.

https://photos.prnewswire.com/prnvar/20151001/272943LOGO

The public is now invited to participate in the voting process by viewing the submissions on Foot Locker's YouTube page today through Oct. 15. At the end of the viewing period, the creators of the three spots with the most YouTube views will be flown to New York City for an exclusive screening event hosted by Foot Locker and ASICS America on Oct. 26, where the winner will be selected and announced by a panel of judges that will include elite runners and celebrity guests.

The winning spot will air nationally on Sunday, Nov. 1, during the television broadcast of the 2015 TCS New York City Marathon on ESPN2 from 9:00 a.m. - 12:30 p.m. ET. The winning filmmaker will also receive a cash prize from MOFILM, plus an all-expenses paid trip to Las Vegas for the annual MOFILM Awards.

"The contestants of this year's 'Real Lives. Real Runners.' campaign have truly gone above and beyond in capturing Foot Locker and ASICS' shared belief that running is a sport for all to enjoy, especially with the right gear," said Stacy Cunningham, Executive Vice President of Marketing for Foot Locker. "We're excited to share these amazing stories with the public and are looking forward to hosting these talented filmmakers in New York City."

"After our successful 'All Runners Welcome' campaign with Foot Locker in 2014, we couldn't be more excited about this year's new wave of awe-inspiring submissions for the 'Real Lives. Real Runners.' program," said Shannon Scott, ASICS America senior director of marketing. "The videos are incredibly exhilarating and truly speak to the diversity of what running means to people from all walks of life - we can't wait to see what the public thinks!"

To view the "Real Lives. Real Runners" films, visit: footlocker.com/reallivesrealrunners. The top five spots are:


-- The Push - Evan Kelman
-- Road Warrior - Carlos Gutierrez
-- Dear Mom - Michael Medoway and Dean Chapman
-- I Run for a New Beginning - Joshua Traywick
-- The Streak - Corrin Hodgson and Dan Ringey
About Foot Locker:

Foot Locker is part of Foot Locker, Inc., a specialty athletic retailer that operates approximately 3,500 stores in 23 countries in North America, Europe, Australia, and New Zealand. Through its Foot Locker, Footaction, Lady Foot Locker, Kids Foot Locker, Champs Sports, SIX:02, Runners Point, and Sidestep retail stores, as well as its direct-to-customer channels, including Eastbay.com, footlocker.com, and SIX:02.com, the Company is a leading provider of athletic footwear and apparel.

Additional information may be found at footlocker.com | Instagram: @footlocker | Twitter: @footlocker #Approved | YouTube: youtube.com/footlocker | Blog: unlocked.footlocker.com | Facebook: facebook.com/footlocker |App: iOS and Android

About ASICS:

Anima Sana In Corpore Sano, meaning "A Sound Mind in a Sound Body," is an old Latin phrase from which ASICS is derived and the fundamental platform on which the brand still stands. The company was founded more than 60 years ago by Kihachiro Onitsuka and is now a leading designer and manufacturer of performance athletic footwear, apparel and accessories. For more information, visit www.asics.com. Follow @ASICSamerica on Facebook, Twitter and Instagram for exclusive content and real-time news around ASICS products, events, and elite athletes.

About MOFILM:

MOFILM is the leading content creation community, connecting filmmakers and photographers from around the world with global brands to showcase talent and create innovative new ideas. MOFILM provides production grants, along with mentoring and advice throughout the entire creative process of their contests and direct commissions, from script to final edit, to ensure that the filmmakers have the best opportunity for their work to be used by that brand. Clients utilize our work across all channels including digital, broadcast and cinema. Additional information may be found at mofilm.com |Facebook: facebook.com/mofilm | Twitter: @MOFILM | Instagram: @mofilmugc | YouTube: youtube.com/mofilmchannel

About the TCS New York City Marathon:

The TCS New York City Marathon is the premier event of New York Road Runners (NYRR) and the largest marathon in the world. Held annually on the first Sunday in November, the race features the world's top professional athletes and a vast range of competitive, recreational, and charity runners. The race began in 1970 with just 127 entrants running four laps around Central Park, and expanded citywide in 1976. In 2014, a record 50,530 runners from 130 countries toured New York City's five boroughs, including the one-millionth finisher in the history of the event, starting on Staten Island at the foot of the Verrazano-Narrows Bridge, and running through the neighborhoods of Brooklyn, Queens, and the Bronx, before ending in Manhattan at the iconic Central Park finish line. More than one million spectators line the city streets to cheer on the runners, while millions more watch the live television broadcast in the United States and around the world. The race is part of the Abbott World Marathon Majors, a series featuring the world's top marathons--Tokyo, Boston, London, Berlin, Chicago, and New York--and crowning the top professional male and female marathoners of the series. Tata Consultancy Services (TCS), a leading global IT services, consulting, and business solutions organization, is the premier partner of NYRR and the title sponsor of the TCS New York City Marathon. To learn more, visit www.tcsnycmarathon.com.

Logo - http://photos.prnewswire.com/prnh/20151001/272943LOGO





SOURCE Foot Locker, Inc.

Photo:https://photos.prnewswire.com/prnh/20151001/272943LOGO
http://photoarchive.ap.org/
Photo:https://photos.prnewswire.com/prnh/20151001/272943LOGO
http://photoarchive.ap.org/
Foot Locker, Inc.

CONTACT: Sarah Houseknecht, Foot Locker, shouseknecht@footlocker.com, 212-720-4186

Web Site: http://footlocker.com


-------
Profile: intent