Survey by RealNetworks Reveals Moms' Attitudes and Habits toward Digital Photos

Survey by RealNetworks Reveals Moms' Attitudes and Habits toward Digital Photos

- 62% of moms said the worst thing about losing their smartphone would be losing their family photos

- 40% of moms never like the way they look in family photos

- 25% of moms would rather have nude photos leaked than lose all their family photos

SEATTLE, Sept. 10, 2015 /PRNewswire/ -- Across the country, summer is winding down and school is starting back up again. All summer long, moms have been snapping fun family moments with their smartphones, which begged the question: how do they feel about these photos and what are they doing with them?

RealNetworks, Inc. (NASDAQ: RNWK), the creator of the video slideshow app RealTimes(TM), today released the results of its Modern Moms Survey. Sponsored by RealNetworks and conducted online by Harris Poll, the survey polled moms* of kids under 18 who take pictures of their family on their smartphone to better understand moms' attitudes and habits toward digital memories.

Mom's Appearance Matters

Whether a mom is taking photos of her toddler's first vacation or her teenager's first day of school, the survey suggests that how mom feels about her physical appearance can affect her willingness to be in the family photo. Sadly, 40 percent of moms said they are not in family photos because they never like the way they look, and 24 percent said it's because they are unhappy with their current appearance. However, if mom has had some alcoholic beverage(s), then she's more likely (14 percent) to raise her hand and be in the family photo.

What's More Important?

Even if moms aren't starring in family photos, their family memories are very important to them. Of those surveyed, 62 percent believe the worst thing about losing their smartphone would be losing all their family photos.

What's more, one in four moms (25 percent) would rather have personal nude photos leaked than lose all their family photos.

Although some moms may be comfortable with the world seeing them naked, when the question of weight was addressed, physical appearance once again became more important than long-lasting memories. When asked "would you rather lose all your family photos or gain 25 pounds?" more than a quarter of moms (26 percent) said they'd ditch the photos to keep off the weight.

Moms On-The-Go

Even though family memories may be very important to moms, they are often too busy to do anything with all of the photos. RealNetworks discovered that 76 percent of moms wish they had the time to do something with all their family photos, and one in five (23 percent) wish they had more time to edit the family memories stored on their smartphones.

"Whether it's a baby's first steps, a child's first day at school or a teenager's first vacation abroad, this data suggests that moms are relying on smartphones more than ever to capture and save this footage," said Doug Wheeler, VP of Marketing at RealNetworks. "For today's mom on-the-go, it's challenging to find enough time, energy and expertise to create digital stories of these life events. With RealTimes, we make it effortless for busy moms to safely store, edit, and share digital memories from their smartphone and get engaging, ready-made movies of these memories instantly -- on any device."

Additional findings about smartphone-owning moms and their family photos:


-- Snap happy. 66 percent of moms take 75 percent or more of all family
photos on their smartphones.
-- To share or not to share. 72 percent of moms share family photos on
social media platforms such as Facebook, Instagram and Twitter.
-- Mommy guilt trip. 50 percent of moms feel guilty they don't spend more
time editing and making photo memories of their children.
-- All by myself. 32 percent of moms are only in a family photo taken as a
selfie or with a selfie stick.
*For the purposes of this release, unless otherwise noted, "moms" refers to moms of kids under 18 who take pictures of their family on their smartphone.

Survey Methodology

This survey was conducted online within the United States by Harris Poll on behalf of RealNetworks from August 4-6, 2015 among 252 smartphone owning moms of kids under 18, among whom 249 take pictures of their family on their smartphone. This online survey is not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated. For complete survey methodology, including weighting variables, please contact Emily Roderick at eroderick@shiftcomm.com or 415-591-8410.

About RealNetworks

RealNetworks creates innovative products and services that make it easy for people to connect with and enjoy digital media. RealNetworks invented the streaming media category and continues to connect consumers with their digital media both directly and through partners, aiming to support every network, device, media type, and social network. Find RealNetworks corporate information at www.realnetworks.com. RealNetworks and its respective logos are trademarks, registered trademarks, or service marks of RealNetworks. Other products and company names mentioned are the trademarks of their respective owners.

About RealTimes

RealTimes helps bring your memories to life by automatically and instantly creating video montages from your photo and video collection on your smartphones. You can customize these RealTimes Stories(TM) with your own music and titles, and share them with friends and family either privately or through social media. RealTimes also lets you safely store all of your media and RealTimes Stories in a secure cloud that you can access from any device or computer, anytime so your moments are always with you. Families can also connect up to four accounts with the Unlimited Plan subscription and share unlimited storage across their accounts.

About The Harris Poll

Over the last 5 decades, Harris Polls have become media staples. With comprehensive experience and precise technique in public opinion polling, along with a proven track record of uncovering consumers' motivations and behaviors, The Harris Poll has gained strong brand recognition around the world. The Harris Poll offers a diverse portfolio of proprietary client solutions to transform relevant insights into actionable foresight for a wide range of industries including health care, technology, public affairs, energy, telecommunications, financial services, insurance, media, retail, restaurant, and consumer packaged goods. Contact us for more information.



SOURCE RealNetworks, Inc.

RealNetworks, Inc.

CONTACT: Emily Roderick, SHIFT Communications, 415-591-8410, eroderick@shiftcomm.com

Web Site: http://www.realnetworks.com


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