Shareablee Ranks Top Ten TV Networks in August 2015
Shareablee Ranks Top Ten TV Networks in August 2015
ESPN tops ranking, FXX sees largest growth in August
NEW YORK, Sept. 16, 2015 /PRNewswire/ -- Shareablee Inc., the leading social media benchmarking and audience analysis firm that partners with TV and cable networks CBS, NBC, ESPN, Univision, FOX News and CNN, among others, today released an August ranking of the most socially engaged TV Networks in the U.S. The ranking, which includes all television shows and the main network brand accounts under their respective networks, reflects a total of 480 million social actions (322 million on Facebook - likes, shares and comments, 29 million on Twitter - retweets, favorites, 125.1 million on Instagram - likes, comments, 3.8 million on YouTube - likes, dislikes, comments) and saw a 13 percent decrease in total social actions compared to July 2015. This was largely driven by a 21 percent decrease in total Facebook actions from the previous month.
ESPN, led by the program SportsCenter, ranks number one with 59.4 million total actions across Facebook, Twitter, Instagram and YouTube. Telemundo ranked number one on Facebook with 40.7 million actions, ABC ranked number one on YouTube with 834.5 thousand actions, and ESPN ranked number one on Twitter and Instagram with 6.6 and 32.5 million actions, respectively. Fox News won the news category with 29.9 million actions. FXX grew 125 percent, the largest growth in the TV Network category during the month of August, driven by The League's social promotion of its upcoming season. ABC captured the most social amplification of any TV network with 6.6 million shares and retweets on Facebook and Twitter.
Shareablee Social Scorecard: Top Ten U.S. TV Networks by Total Network Presence
August 2015
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Rank Network Total Total Actions to Fans &
Fans Indexiii Followersiv
Actionsi Contentii
Facebook Facebook
Facebook Facebook Twitter Twitter
Twitter Twitter
Instagram Instagram
Instagram Instagram
YouTube YouTube
YouTube YouTube
--- --- ------- ---
Category Average 8.6M 4,015 100 48.9M
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1. ESPN 59.4M 12,369 239 117.3M
--- ---- ----- ------ --- ------
2. Telemundo 44.5M 15,087 592 35.5M
--- --------- ----- ------ --- -----
3. MTV 43.6M 6,704 141 145.8M
--- --- ----- ----- --- ------
4. ABC 39.3M 17,017 97 191M
--- --- ----- ------ --- ----
5. ABC Family 33.5M 7,644 315 50.3M
--- ---------- ----- ----- --- -----
6. NBC 31.9M 14,773 98 153.1M
--- --- ----- ------ --- ------
7. Fox News 29.9M 12,364 424 33.4M
--- -------- ----- ------ --- -----
8. Univision 23.4M 15,835 196 56.2M
--- --------- ----- ------ --- -----
9. E! 18.4M 7,590 207 42.1M
--- --- ----- ----- --- -----
10. CBS 15.2M 13,916 32 227.7M
--- --- ----- ------ --- ------
i Total actions metric includes the
total volume of post-level likes,
shares, favorites, retweets,
comments and dislikes for all
properties under each brand across
platforms.
ii Total content includes all
posts, tweets, media and YouTube
videos posted by all properties
under each brand across platforms.
iii "Actions to fans index" is
calculated as the total number of
actions taken on all posts made by
properties in the network in the
time period, divided by the total
fan count of all properties in the
network. This value is then set as
an index against all U.S. TV
Networks.
iv Total fans/followers includes
average fans/followers for all
properties under each brand as of
August 31, 2015.
Other notable findings include:
-- The Top Five TV shows by engagement: SportsCenter, ESPN (30 million
actions), Pretty Little Liars, ABC Family (27.2 million actions), El
Senor de los Cielos, Telemundo (15.2 million actions), Teen Wolf, MTV
(10.1 million actions), Today Show, NBC (8.9 million actions)
-- The Top Five TV Networks on Facebook: Telemundo (40.7 million actions),
ABC (30.3 million actions), Fox News (27.8 million actions), NBC (26.3
million actions), ESPN (20.3 million actions)
-- The Top Five Networks on Twitter: ESPN (6.6 million actions), MTV (5
million actions), ABC (3.1 million actions), ABC Family (2.5 million
actions), E! (1.6 million actions)
-- The Top Five Networks on Instagram: ESPN (32.5 million actions), MTV
(21.5 million actions), ABC Family (20 million actions), E! (7.7 million
actions), ABC (5 million actions)
-- The Top Five Networks on YouTube: ABC (834.5 thousand actions), NBC
(558.1 thousand actions), HBO (337.9 thousand actions), FOX (303.6
thousand actions), TBS (303 thousand actions)
About Shareablee Inc.
Launched in 2013, Shareablee Inc. is the leading authority on audience intelligence, competitive benchmarking and actionable insights for social media. The official social media analytics partner of comScore, Shareablee measures a census of global properties and collects brand audience and engagement data across Facebook, Twitter, Instagram, Google+, Tumblr, and YouTube.
Media Contact:
Kara Lawson
Email: kara@shareablee.com
Mobile: +1.917.808.6402
SOURCE Shareablee Inc.
Shareablee Inc.
Web Site: http://www.shareablee.com
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