Maison Mumm and David Guetta: When the Icon of Celebration Invites the Icon of the Night for a Unique New Collaboration...

Maison Mumm and David Guetta: When the Icon of Celebration Invites the Icon of the Night for a Unique New Collaboration...

PARIS, September 3, 2015 /PRNewswire/ --



True to its pioneering spirit and passion for innovation, Mumm is for the second time
partnering with David Guetta. Sharing a passion for celebration that initially brought
them together for the music video for David Guetta's no.1 track, Dangerous, Mumm's next
adventure with David Guetta brings us the first ever urban horse race.



To view the Multimedia News Release, please click:



http://www.multivu.com/players/English/7590451-mumm-champagne-david-guetta/
[http://www.multivu.com/players/English/7590451-mumm-champagne-david-guetta ] 



     (Photo:
http://photos.prnewswire.com/prnh/20150903/263489 )




Maison Mumm and David Guetta strengthen the celebration of victory through an
innovative music video 



Brought to life in the avant-garde style true to both pioneers, a new music video will
be launched for the new David Guetta single. Mumm takes another innovative step forward in
its expression of celebrating victory through an avant-garde video clip. In the video, the
House is reimagining a sport whose triumphs are marked during two major international
events for which it is the official partner: The Melbourne Cup, the prestigious flat race,
and the Kentucky Derby, dubbed "the most exciting two minutes in sports".



Mumm breaks the traditional codes and will offer its avant-garde vision of a horse
race in a city through this music video, which will be released 1 November 2015.



David Guetta re-imagines Maison Mumm's iconic Cordon Rouge bottle 



An exclusive new limited edition Mumm Cordon Rouge, symbolising celebration, has been
designed by David Guetta. Mumm's iconic vintage is entirely adorned in platinum for the
occasion, creating a mirror effect designed to take centre stage under nightclub lighting.
Launched in Paris during the reopening of the famous nightclub, Queen, this limited
edition will be available worldwide in both 75cl and Magnum sizes in France, Australia, UK,
Italy, Spain and other markets.



Mumm and David Guetta invite you to join a daring digital activation  



As the intense moment of celebration is at the heart of every victory, the Maison Mumm
created a unique digital activation. From the beginning of October, you will be invited
through our social networks to discover it.



Mumm offers a unique experience of celebration during the Melbourne Cup 



The partnership is going even further, offering an amazing concert by David Guetta
during the Melbourne Cup featuring Mumm. The concert will be headlining on 2 November at
the Hisense Arena for One Night only - his only Australian show for 2015.



Mumm, as the official partner of this horse race, will start the celebration of this
outstanding sport victory through this exceptional concert.



Note to editors: 



About Maison Mumm 



Mumm is part of Martell Mumm Perrier-Jouet, the prestigious cognac and champagne
business of Pernod Ricard, world's co-leader in Spirits & Wines. With its distinguished
heritage dating back to 1827, Mumm is the leading international champagne House in France
and fourth worldwide*. Mumm Cordon Rouge, recognisable by its red ribbon- a symbol of
excellence - is the perfect embodiment of the spirit of the House: it stands out through
the freshness and intensity of its style, which successive generations of cellar masters
have successfully maintained and handed down.



* IWSR 2013



Find more information on Mumm website: http://www.ghmumm.com  



About sports partnerships and Maison Mumm 



Maison Mumm is the official champagne of global prestigious horse races worldwide.
Mumm has been named the "Official Champagne of the Kentucky Derby and Churchill Downs
Racetrack" after a three-year partnership was finalized between the two companies in
January 2015. Mumm has also been the official champagne of the prestigious Melbourne Cup
Carnival since 2011.



Horse races reflect the history of a House which has been always been a part of great
adventures, triumphs and extraordinary human achievements.



About David Guetta 



David Guetta is world-renowned for having played a seminal role in the rise to
prominence of Electronic Dance Music, or "EDM". He is one of a handful of producers whose
signature sound has marked their era. More than simply an icon of dance music, David
Guetta is emblematic of an entire generation. To date, he has sold nine million albums and
35 million worldwide and has one of the largest followings of any artist on social
networks with 55 million Facebook fans, more than 18 million followers on Twitter and
three million Instagram subscribers.



Related links 



http://www.ghmumm.com



http://digitalpressroom.ghmumm.com







Photo:
http://photos.prnewswire.com/prnh/20150903/263489




Video:
http://www.multivu.com/players/English/7590451-mumm-champagne-david-guetta


Photo:http://photos.prnewswire.com/prnh/20150903/263489
http://photoarchive.ap.org/
Photo:http://photos.prnewswire.com/prnh/20150903/263489
http://photoarchive.ap.org/
Video:http://www.multivu.com/players/English/7590451-mumm-champagne-david-guetta
Maison Mumm

CONTACT: Antoine Flament, Antoine.flament@pernod-ricard.com, +33153238965


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